2012
DOI: 10.1177/0095399712438376
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Communication as a Transparency and Accountability Strategy in Supreme Audit Institutions

Abstract: The aim of this article has been to develop a communication strategy that will allow Supreme Audit Institutions (SAIs) to enhance their transparency and accountability to target groups. The study emphasizes the fact that these organizations should base their strategy on three fundamental props-target audience, message, and channels of communication. Defining the target audience and the message and revealing the most common ways of getting the message across have been the backbone of the theory put forward in t… Show more

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Cited by 27 publications
(18 citation statements)
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“…If a political debate was initiated by the media, if the minister or the administration was pressured by political opponents as a consequence, if the report affected the organisations’ reputation or if the organisation became overly prudent, then the use of the audits for holding the ministry or agency to account increased. Many SAIs use the communication strategy of openness and dissemination of audit results, for instance through press releases and press conferences that result in media attention (González‐Díaz et al., ). Media attention alone is not sufficient, but the consequences of media attention are important.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…If a political debate was initiated by the media, if the minister or the administration was pressured by political opponents as a consequence, if the report affected the organisations’ reputation or if the organisation became overly prudent, then the use of the audits for holding the ministry or agency to account increased. Many SAIs use the communication strategy of openness and dissemination of audit results, for instance through press releases and press conferences that result in media attention (González‐Díaz et al., ). Media attention alone is not sufficient, but the consequences of media attention are important.…”
Section: Discussionmentioning
confidence: 99%
“…In practice, the audit may result in 'blaming and shaming' -for example, by holding a minister to account (Hood, 2007; Skaerbaek & Christensen, 2015) -which may be discomforting for the substandard auditee and responsible minister. In order to produce reliable and interesting audits and uphold high standards and integrity for their independence, it is important for the SAIs to ensure good communication, both during the production of the audit (Keen, 1999;Roberts & Pollitt, 1994) and in the dissemination of the audit results (Bringselius, 2014;González-Díaz, García-Fernández, & López-Díaz, 2013). In a good communication process during the production of the audit, the auditees will be given due opportunities to provide reliable data and correct material errors in draft reports so that the final report is considered reliable, even though it might produce discomfort (Carrington & Catasús, 2007).…”
mentioning
confidence: 99%
“…Organisation of the audit, for example, conforming to a managerialist model (Tillema & ter Bogt, ), the communication and dissemination of the audit information (González‐Díaz, García‐Fernández, & López‐Díaz, ), or having politicians as lay‐auditors (Thomasson, ), may influence whether the audit information is used and its relevance and independence. There is obviously big variation in the organisation of the audit between many countries and across tiers of government (Pierre & Licht, ).…”
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confidence: 99%
“…The relationship between audit offices and ombudsmen on the one hand, and the effect of the media coverage of the audit's or investigation's outcomes on the other hand, seems important as well, if only intuitively. It has however received surprisingly little attention in the literature (Bringselius, ; González‐Diaz, García‐Fernandez, & López‐Díaz, ; González et al., ). In theory, media exposure could increase the pressure on actors to implement the recommendations as put forward in the reports (Lonsdale, ).…”
Section: Literature On Influential Factorsmentioning
confidence: 99%