Colour Preferences According to Educational Background

Abstract

This study investigated differences in colour preferences associated with academic field of study. This is because it is believed that educational background has an impact on personality traits affecting individual choices including colour preferences. A questionnaire was collected from 80 participants including students at graphic design and information technology departments at first and final years of study. Subjects were asked to choose the most preferred colour for clothing and living room. "Blue" was the most preferred colour for clothing by 15% of the total subjects. Colour preferences were not related to education concerning the clothing in all cases including students from first and final levels in graphic design and information technology departments. However, "White" was found the most preferred colour by 35% of total subjects. There were found significant relationships between educational background and colour preferences for living room. This relationship was investigated for final year students of graphic design and information technology = 21.7; p=0.003; α=0.05, and for graphic design students from first and final years, the value of chi-square equals 14.5 which was significant at the 5% level p=0.02.

Exploring color attractiveness and its relevance to fashion

“…In the multiple comparisons, we can see that the mean scores for UltVio between the age groups (18)(19)(20)(21)(22)(23)(24) and (45-54) were statistically significant at (P < .05). The same pattern is seen for black color with statistically significant differences between the age group (18)(19)(20)(21)(22)(23)(24) and the (45-54) and for CarCaf color with (P < .05) (Figure 7).…”

“…On the other hand, yellow was reported as the least attractive color in 8 out of 15 studies from our literature review. 5,8,11,13,15,17,18,23 Roberts et al 45 found that both men and women rated the opposite sex as least attractive when wearing yellow T-shirts. Yet, psychologically, yellow is the "happiest" color in the color spectrum.…”

“…In Hanafy and Sanad's study, 23 colors were ranked from most preferred to least preferred as follows: blue (15%), white and purple (both 14%), red (11%), gray (10%), black (9%), yellow (9%), no preference (8%), orange (8%), and green (4%).…”

Impact of Colours in Classroom Interiors on Mental Health Undergraduates With Reference to Depression, Anxiety, and Stress Levels

“…Following that, some surveys with undergraduates reveal that blue is the most favored colour, followed by green, yellow, red, violet, gray, black, and brown (Mikellides, 2012, Kurt & Osueke, 2014. Hanafy and Sanad (2015), discovered the same by placing blue second.…”

Volatility and fluctuations in preferences for Red, Yellow and Blue colours are indicators of personality traits and biological status

“…A landmark study [11] laid the foundation for a deep understanding of the subject. Colour perception choices are quite strong and they are dependent on a number of underlying factors such as personality types [12,6,7,8,13,14], ethnic background of the subjects [15][16][17][18], age [19][20][21][22][23][24], gender [25][26][27][28][29], education [30], mental status and information processing in such conditions [31][32][33]. It has been seen that brain activity is modulated by colour preference which implies a correlation between colour preference and personality traits; and colour preference could be a pervasive aspect of visual processing [34].…”