Volatility and fluctuations in preferences for Red, Yellow and Blue colours are indicators of personality traits and biological status

Abstract

A B S T R A C TResponse to colour is an outcome of complex interactions between retinal neurophysiology and light. This paper puts forward the hypothesis that the sequence of preferences for the three primary colours Red, Yellow and Blue could provide cues to the personality of an individual. The sequence of preferences will harbour hidden patterns or algorithms that are linked to personality traits. The fluctuations or volatility observed in these preferences carefully recorded over a large number of observations will throw up interesting patterns that can be linked to personality traits. The data from a number of subjects will be used to identify similarities in colour preference patterns that match with personality types that have been determined using standardised tools for identifying personality types. The protocols to be followed for testing the hypothesis have been detailed. Statistical analyses of the data sets are suggested. The subjects that will be studied will hopefully be a source of data that will lead to unveiling the complexities of various personality types and personality traits. It will not be out of place to assume that the data generated can be extrapolated to read the biological and physiological conditions also.