2018
DOI: 10.1016/j.pubrev.2017.11.001
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Collaboration and conflict between agencies and clients

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Cited by 17 publications
(8 citation statements)
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References 21 publications
(21 reference statements)
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“…They assert successful relationships between client and architects is often based on social relations and accessibility of information. In contrast, (Verčič, Tench, & Tkalac Verčič, 2017) in broader terms relating to agencies and public relations departments found that clients were more concerned about the agency's understanding of their business, performance and frequency of errors. This was surprisingly near polar opposite of the participating agencies' understanding, and clients were least concerned about interpersonal relations.…”
Section: The Impact Of Communication On Collaborative Projects and Comentioning
confidence: 88%
“…They assert successful relationships between client and architects is often based on social relations and accessibility of information. In contrast, (Verčič, Tench, & Tkalac Verčič, 2017) in broader terms relating to agencies and public relations departments found that clients were more concerned about the agency's understanding of their business, performance and frequency of errors. This was surprisingly near polar opposite of the participating agencies' understanding, and clients were least concerned about interpersonal relations.…”
Section: The Impact Of Communication On Collaborative Projects and Comentioning
confidence: 88%
“…Social networks, in particular, are seen as the most relevant activity within 5 years, both by companies and institutions, as well as the most requested activity within a 5-year period, according to agencies. PR departments and agencies agree on what will be the main communication activities in the future (Verčič et al, 2018). In this regard, the present study confirms a tendency toward widespread online communication and social media management (Zerfass et al, 2018a), which reflects a clear evolution compared to previous studies (Mundinova Consultores de Comunicación, 2013) and which begins to bring Galician companies and institutions closer to network use levels in the national context.…”
Section: Discussionmentioning
confidence: 99%
“…Studies on global PR agencies have been insufficient in volume and often limited to one target country. For example, there have been studies about mergers and acquisitions (M&A) in the US PR agency industry (Ki and Khang, 2008), the conglomeration of PR agencies that pursue market diversification and cost efficiencies (Bashir and Fedorova, 2014), the collaboration and conflict between a PR agency and clients (Verčič et al , 2018), the growth of PR consulting agencies in Colombia (Preciado-Hoyos et al , 2017) and other Latin American countries driven by international trade (Molleda et al , 2018) and network analysis of Latin American organizations' connections to US agents (Miño and Saffer, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%