Climate change and marketing: a bibliometric analysis of research from 1992 to 2022

Abstract

Climate change with adverse impacts on the environment, economy, and society requires marketing to change current attitudes and behaviors towards sustainable production and consumption, and thus climate change is interrelated to marketing. However, no body of literature has comprehensively investigated the connections and relationships between climate change and marketing. This study examined such connections and relationships from a bibliometric approach using Web of Science and Scopus databases from 1992 to 2022. The search strategy utilized topic and title/abstract/keyword search. The search query retrieved 1723 documents. VOSviewer and Biblioshiny were utilized to analyze data on authors, keywords, institutions, countries, sources, citations, and co-citations. The findings showed an upward trend in the annual number of publications with the top three most productive countries being the USA, the UK, and Australia and the most productive institutions in the USA, New Zealand, and the UK. The top three author keywords were climate change, sustainability, and marketing. The Sustainability journal ranked first in terms of productivity while Energy Policy in terms of citations. International collaborations were mostly between developed countries also known as Global North Countries, and collaborations between these countries and developing and developed countries should be encouraged. During the COVID-19 pandemic, the number of documents increased, and research themes altered. Research on energy, innovation, insect farming, and carbon management is a top priority. The results proved that most studies were conducted outside the field of marketing.

Trends in Green Chemistry Research between 2012 and 2022: Current Trends and Research Agenda

“…In general, bibliometric and social network analyses have been widely used in the scientific literature in recent years to study trends and patterns. This can be observed in the work of Kahn [42], who conducted a structural analysis of scientific production in a country such as South Africa, and Urhan et al [43], who explored the connections between climate change and marketing using bibliometrics. From a social perspective, trends and characteristics of research and development conducted on indigenous communities have been analysed [44].…”