Pacific Island countries (PICs) are facing certain unique challenges in e-government diffusion due to their geographic, cultural, social, and economic environments. However, very few rigorous empirical studies have been published about e-government diffusion issues in the region. To address the knowledge gap, we conducted a case study of Fiji. Drawing on Fountain's technology enactment framework as a theoretical lens, we identified and investigated in a holistic and integrative way the major issues and challenges which influenced e-government diffusion and outcomes in Fiji. The study has significant implications both for research and practices not only in Fiji but also in the PICs. KEYWORDS E-government; diffusion; Fiji 'e-government diffusion' to refer to e-government development and citizens' adoption of e-government. Pacific Island countries (PICs) are a group of small island developing states located in the Pacific Ocean that share similar geographic, demographic, cultural, economic, and political environments and development problems. Eighty-nine per cent of the indigenous populations in the region share Melanesian culture. Most PICs are archipelagos of isolated islands in tropical regions with limited resources and a CONTACT Fang Zhao