Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses

Abstract

The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against a post hoc segmentation based on the importance that users concede to variability of elements of golf courses. Moreover, the relationship between the quality attributed to the service dimensions and the golf course global performance was examined for each of the obtained segments. The results have established certain specific characteristics of the typical golf user and two large segments of golfers were identified from Cluster Analysis (Competitives and Socials), they were made up of the following subgroups: Regular-leisure and business and matures-familiar. The causal analysis of covariance structures for each segment revealed partially different interests. This study provides useful information for managers to design management strategies that address the different characteristics, interests, and priorities of their customers and potential customers in order to win them, keep them, satisfy them, and build their loyalty, ensuring the development and sustainability of the entity.

Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile

“…Following the 4-factor model reported by Serrano et al [9], a first level Confirmatory Factor Analysis (CFA) was carried out in order to analyse the internal structure of the scale. Despite the lack of normality, parameters were estimated using Maximum Likelihood method (ML)-Curran, Westn and Finch [34], and Tomas and Oliver [35] pointed out its reasonable robustness when the assumptions compliance is not verified in big samples.…”

An Empirical Study of the Behaviors of Korean Golf Travelers Based on the Choice Attributes of Golf Courses in Southeast Asia

“…Most studies in this field are limited to the choice attributes of golf courses themselves, rather than choice attributes related to golf travel [ 19 , 20 , 21 , 22 , 23 , 24 ]. These studies divide the choice attributes of golf courses into factors such as price, facilities, and services, but do not differentiate between different types of visitors.…”

Deporte y regulación: nuevos escenarios y desafíos. Actas del XI Congreso Iberoamericano de Economía del Deporte

“…Con la finalidad de proporcionar herramientas clave para la mejora de la gestión y ofrecer mejores servicios a los usuarios en función de su perfil, numerosos estudios se han centrado en la evaluación de la calidad percibida en golf así como en la perspectiva de género y perfil de usuarios (Serrano et al, 2011;Serrano-Gómez, García-García, Pinasa y Rial-Boubeta, 2020).…”