“…Given the importance of context (Hughes et al, 2012;Welter, 2011;Zahra, 2007), we draw upon the family embeddedness perspective (Aldrich & Cliff, 2003), which posits that families and businesses are intertwined bodies and that family dynamics impinge on entrepreneurial processes. Women's entrepreneurial activities are strongly immersed in family systems (Belwal, Belwal, & Al Saidi, 2014;Brush, DeBruin, & Welter, 2009;Cetindamar et al, 2012;Forson, 2013;Jennings & Brush, 2013;Saridakis, Marlow, & Storey, 2014). Small businesses across various countries tend to exhibit family involvement through providing support.…”