Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance

Abstract

The authors examine how work-family balance and marketing capabilities are related to Chinese women entrepreneurs' firm performance. Drawing on the family embeddedness perspective, findings show that both factors are positively related to firm performance. Public policy recommendations, implications, and suggestions for future research are discussed.Article:

Leveraging the macro-level environment to balance work and life: an analysis of female entrepreneurs’ job satisfaction

“…Ultimately, for many female entrepreneurs, finding ways to divide their time effectively across work and life demands creates substantial frustration, prompts fears that they might not be as successful as they had hoped in their work activities, and undermines their professional well-being (Eddleston and Powell 2012;Forson 2013). These effects highlight the continued need to understand what prompts female entrepreneurs' evaluations of their work situations, according to their ability to balance work and life demands (Agarwal and Lenka 2015;Welsh et al 2017).…”

“…To understand the circumstances in which female entrepreneurs' concerns about balancing work and life demands might affect their job satisfaction-conceptualized herein as the extent to which they feel enthusiastic about their jobs and believe their work is meaningful (Rayton and Yalabik 2014; Schott 2016)-we theorize a critical mechanism: the work-related stress that female entrepreneurs suffer in the presence of work-life imbalances (Shelton 2006;Welsh et al 2017). Such work-related stress can drain pertinent energy resources (Hobfoll and Shirom 2000), due to the sense that they are "required to deviate from normal or self-desired functioning in the workplace as the result of opportunities, constraints, or demands relating to potentially important work-related outcomes" (Parker and DeCotiis 1983, p. 165).…”

A Cross-Country Study on Women Entrepreneurship through the CAGE Analysis: Evidences from China and Turkey

“…social relations, roles, inclusion, self-realisation) (Ufuk and Özgen, 2001b;Altan-Olcay, 2016), and cultural aspects (e.g. values, access to information, family support, religion) (Ufuk and Özgen, 2001b;Bulsara et al, 2014;Welsh et al, 2017). From this point forth, it can be pointed out that women undertake an increasingly important role not only inside a family (e.g., wife, mother, housewife roles) (Ufuk and Özgen, 2001b), but also in starting and growing ventures in the business domain through entrepreneurial attempts (Tan, 2008).…”

“…However, in the Turkish context, in addition to the scarcity of research on women entrepreneurship, difficulty of finding data (Cetindamar, 2005) cause a practical barrier against knowing the official number of women entrepreneurs, their challenges, and opportunities in this domain (Welsh et al, 2016b). Similarly, in the Chinese context, there is a little research on women entrepreneurship (Ng and Fu, 2018) and, in the entrepreneurship literature, as Welsh et al (2017) pointed out, majority of the studies tackle the economic aspect of China by paying relatively little attention to other shaping and important aspects of entrepreneurship, especially the cultural facet (Bulsara et al, 2014). Accordingly, given the rising interest on women entrepreneurship and the existing research gaps, it is apparent that there is a need for further research on this topic (Yenilmez, 2018).…”

Role Salience and the Growth Intention of Women Entrepreneurs: Does Work-life Balance Make a Difference?

“…This is because work-life balance has been proven to enhance the quality of life and has a positive financial outcome on a business (Jennings & Brush, 2013). Also, work-life balance has a positive association with firm performance (Welsh et al, 2017) and also act as an important enabler of business growth (Prasad et al, 2013). This suggests that by achieving the work-family balance, women entrepreneurs will be able to manage their family-work responsibilities, thereby enhancing their growth aspirations.…”