Business School Curricular Responses to the Emergence of Electronic Commerce

E-Business Education in Transition

“…The present data might further be used to explore e-business education predictions of Bradbard et al (2002):…”

“…The debates and controversies swirling around e-business and its future have their analogs in the 104 JOURNAL OF INTERNET COMMERCE e-business education community. Bradbard, Robbins, Riddle, Grigsby, and Stuart (2002) highlighted one of the most intensely debated questions: is e-business a new paradigm for business or merely a new tool to perform some traditional business functions more efficiently? One camp, led by Carnegie-Mellon, maintains that "the old business models must be radically reformulated" (Bradbard et al,page 48), and that e-commerce renders obsolete much of the accumulated business research and conventional managerial wisdom.…”

“…Educational institutions, it seems, are not isolated from the general acceleration in the pace of activities of all kinds, a phenomenon encapsulated in the idea of "Internet Time," or in Bill Gates' famous phrase, "Business @ the Speed of Thought" (Gates 1999). Bradbard et al (2002) predicted that the number of new programs and majors in e-business would increase in the next five years. The present study's data support this contention, at least for the time being: up to February 2003, the numbers of new programs of every type appeared to be on the increase.…”

“…Bradbard et al (2002) quoted Charles Hickman, director of member relations for the AACSB, on this topic: "We are at a point in time where I think you want schools to experiment with different intellectual content and learning methodologies on the subject" of e-business (page 52).…”

“…The second prediction of Bradbard et al (2002) was that e-business would become an integral part of each of the functional business curriculum areas. For the most part, however, the present data suggest that this is not yet happening.…”