Purpose -The purpose of this paper is to explore behavioral processes involved in internet technology acceptance and use with a sample in India, a developing country that can potentially benefit from greater participation in the web economy. Design/methodology/approach -User experience was incorporated into the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to predict intentions to use the internet as well as self-reported usage. Data were collected from 269 college students with a questionnaire methodology. Hierarchical multiple regression analysis was applied to test each theory, as well as user experience, and the variables' interactive effects on the criterion of internet usage intentions. Findings -Both TAM and TPB were supported in their predictions of internet use intentions and usage. Although a main effect for user experience did not emerge, it did significantly interact with components of both theoretical models, suggesting that it has a complex influence on internet user intentions.Research limitations/implications -The self-report criteria are a limitation. Future research should employ more objective measures of internet use. Also, antecedents of internet use might be explored in other developing economies. Practical implications -To encourage internet usage intentions, it appears worthwhile to create in potential users a sense that the technology is useful, easy to use, and that others have expectations regarding its usage. Originality/value -Findings suggest that theories of technology acceptance developed in the Western world may also apply in India.
As the fortunes of e-businesses fluctuate, what is the state of e-business educational offerings? The present study attempted to explore this question by investigating the number and nature of e-business programs available in colleges and universities. Results were compared to previously published findings on e-business education. Data were collected from program web sites. Master's and bachelor's degree programs based in North America and elsewhere in the world were examined. Despite the "dot-bomb" economy, the present data suggested large increases in all foreign and North American bachelor's programs between the start of the fall semester of 2000 and November 2001. The number of North American master's programs appeared to increase dramatically during the year 2000 and at a lesser rate afterward. Findings also suggested that bachelor's and foreign master's programs involved more technical e-business courses than the North American master's programs. The educational and economic factors possibly underlying these trends are discussed.
Well-known concepts in Organization Behavior are viewed in this paper through a Taoist lens, in particular through the perspective enshrined in the famous yin-yang symbol. Since Tao purports to be a fundamental Law of Nature, it should be possible to find Taoist principles operating within, or at least behind, concepts and theories presented in the field of Organization Behavior as having some degree of truth value. Concepts from personality theory, learning, motivation, leadership, and organization culture are found indeed to accord with the Tao. The review reveals aspects of OB concepts not usually discussed, and suggests a fresh approach for theory evaluation and development. A general principle of yin-yang balance as an essential dynamic for performance and harmony in a wide variety of contexts is suggested. Implications for further research are indicated.
National background of users may influence the process of technology acceptance. The present study explored this issue with the new, integrated technology use model proposed by Sun and Zhang (2006). Data were collected from samples of college students in India, Mauritius, Reunion Island, and United States. Questionnaire methodology and hierarchical multiple regression data analysis procedures were employed. The direct effects of the model's predictors were tested in relation to behavioral intention to use the Internet and self-reported Internet usage. Moderator effects were explored concerning users' country affiliation and extent of Internet experience. Findings supported the integrated model's prediction of intention. Country affiliation and experience appeared to moderate several of the relationships between model predictors and Internet criteria. Recommendations for encouraging student Internet use are based on the present findings and current literature. 155
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