“…Future research should explore the general applicability of UTAUT, including the role of intrinsic motivation and other constructs of motivation (e.g., selfefficacy and task value)-because they have a distinct impact on behavior (see, e.g., Malka & Covington, 2005)-by applying this model to a wider range of systems (e.g., handheld devices- Cyr, Head, & Ivanov, 2006;e-commercevan der Heijden, 2003;Cyr, Hassanein, Head, & Ivanov, 2007), user populations (e.g., varying in capabilities, experience and perceptions of computers- Shneiderman, 2000), organizations (e.g., commercial and public sector -Nielsen, 2004), and culture (Fusilier, Durlabhji, & Cucchi, 2008). The relation between effectiveness of use and acceptance should also be investigated.…”