Determination as a new indicator of conative loyalty

Choi, Suh‐hee; Lu, Ying; Cai, Liping A.

doi:10.1016/j.annals.2014.11.009

Cited by 4 publications

(3 citation statements)

References 11 publications

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“…Similarly, Choi et al (2015) indicated that conative loyalty is the notion of one's behavioral intention, which is a significant determinant of actual behavior. Conative loyalty encompasses individuals' powerful intention/willingness to purchase the product/service of a specific company/brand (Han et al, 2011).…”

Section: Cognitive Affective and Conative Phases Of The Loyalty Chain...mentioning

confidence: 99%

“…Conative loyalty encompasses individuals' powerful intention/willingness to purchase the product/service of a specific company/brand (Han et al, 2011). While the gap exists between intention/willingness and behavior (Choi et al, 2015;Han et al, 2011), it is indisputable that one's strong intention/willingness is likely to result in actual purchase behavior (Ajzen, 1991;Han et al, 2011). Accordingly, the criticality of conative loyalty has long been stressed in diverse consumer behavior, marketing, and tourism studies (Choi et al, 2015;Evanschitzky & Wunderlich, 2006;Han et al, 2011;Yuksel et al, 2010).…”

Section: Cognitive Affective and Conative Phases Of The Loyalty Chain...mentioning

confidence: 99%

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Impact of hotels’ sustainability practices on guest attitudinal loyalty: application of loyalty chain stages theory

Han

Lee

et al. 2019

Journal of Hospitality Marketing & Management

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Considering the significance of the term "green" in the hotel industry, relatively little is known about hotels' performances of conservation management and its impact on guest eco-friendly decision formation. This research was conducted to explicate guests' attitudinal loyalty formation, by developing a sturdy theoretical framework encompassing their perceived hotel performances of green management (recycling and waste reduction, water saving, and energy conservation) and Oliver's (1999Oliver's ( , 2010 loyalty chain stages theory (cognitive, affective, and conative stages). A total of twelve attributes of hotel performances were identified through a qualitative approach. Our results from the structural analysis revealed that guests' perceived hotel performances of water saving and energy conservation significantly influenced their attitudinal loyalty formation for green hotels. In addition, the significant mediating role of cognitive and affective stages was uncovered. Moreover, the effectiveness of loyalty chain stages theory was demonstrated. Our theoretical framework sufficiently accounted for the variance in conative loyalty.

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Section: Cognitive Affective and Conative Phases Of The Loyalty Chain...mentioning

confidence: 99%

Section: Cognitive Affective and Conative Phases Of The Loyalty Chain...mentioning

confidence: 99%

Impact of hotels’ sustainability practices on guest attitudinal loyalty: application of loyalty chain stages theory

Han

Lee

et al. 2019

Journal of Hospitality Marketing & Management

View full text Add to dashboard Cite

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“…Motivation provides individuals with a clear purpose and direction in their actions and goals (Hawkins et al , 2004). The degree of individuals’ determination to achieve their goals regulates their motivation (Choi et al , 2015). According to Jorgensen and Stedman (2001), determination and motivation are related to a specific setting that individuals experience at a given time.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Amin

Herjanto

2023

JSOCM

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Purpose This study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19 knowledge on the relationship between the desire to donate and actual SHC donating behavior. Design/methodology/approach A total of 160 questionnaires were distributed to potential participants who donated their clothes to thrift shops during the COVID-19 pandemic in the USA. Findings A total of 145 useable surveys were collected for analysis. The study found that the desire to donate SHC plays an essential role in enhancing actual SHC donating behavior. In addition, the study found that perceived responsibility and altruistic fear positively influence the desire to donate SHC. In contrast, individuals’ COVID-19 knowledge does not moderate the relationship between the desire to donate SHC and actual SHC donating behavior. Originality/value A limited empirical study uses the cognitive–affective–conative approach to SHC donating behavior. The findings of this study enhance the body of SHC’s theoretical knowledge and enhance individuals’ participation in donation programs in support of their community and humanitarian programs.

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The role of relationship quality in integrated destination marketing

Choi

Cai

2017

Journal of Travel & Tourism Marketing

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Determination as a new indicator of conative loyalty

Cited by 4 publications

References 11 publications

Impact of hotels’ sustainability practices on guest attitudinal loyalty: application of loyalty chain stages theory

Impact of hotels’ sustainability practices on guest attitudinal loyalty: application of loyalty chain stages theory

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

The role of relationship quality in integrated destination marketing

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