The role of relationship quality in integrated destination marketing

Choi, Suh‐hee; Cai, Liping A.

doi:10.1080/10548408.2017.1403999

Cited by 20 publications

(9 citation statements)

References 66 publications

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“…This study verified the relationship between these two variables in the same setting. Moreover, positive destination image has been confirmed to help generate good relationship quality, which is in line with Choi's finding [46]. It also verifies the validity of the appraisal theory of emotions in tourism research [74], offering an important theoretical perspective for destination image research.…”

Section: Discussionsupporting

confidence: 78%

“…Specifically, relationship quality mediates the relationship between destination image and private pro-environmental behavior partially and significantly, and fully mediates the link between image and public proenvironmental behavior. The different mediating effects, however, do not change the important role of the relationship quality [46]. Findings of previous studies confirmed that more satisfaction and trust improved pro-environmental behavior [64].…”

Section: Discussionsupporting

confidence: 55%

“…By applying this theory, it has been verified that the positive effects of overall cognitive evaluations of destinations on positive emotions are significant [45]. Thus, destination image is a critical source of relationship quality, and this has been confirmed by the extant research [46]. By underpinning the appraisal theory of emotion and the relationship marketing paradigm, the present study investigated the links among destination image, relationship quality, and pro-environmental behavior in rural tourism through SEM to reveal how destination image affects the sub-dimensions of pro-environmental behavior.…”

Section: Introductionmentioning

confidence: 64%

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Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

Rao

Qiu

Morrison

et al. 2022

Land

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The importance of pro-environmental behavior in tourism has been established, but explaining its sub-dimensions, especially in the private and public dimensions, is under-researched. Existing literature on tourism research mainly uses SEM to analyze tourist pro-environmental behavior, while fsQCA is scarcely implemented. In this study, SEM is applied to reveal the links among destination image, relationship quality, and pro-environmental behavior, while fsQCA is utilized to investigate configurations predicting pro-environmental behavior. Responses of 285 tourists were collected and analyzed to test the proposed hypotheses. The SEM results showed that (1) destination image directly and positively affected relationship quality (including satisfaction and destination trust); (2) relationship quality was found to positively and directly influence private and public pro-environmental behaviors; (3) relationship quality did mediate the influence of destination image on private pro-environmental behavior partially, while it played a full mediating role in the effect of destination image on public pro-environmental behavior. The findings from fsQCA indicated that (1) three sufficient configurations consistently lead to a high level of private pro-environmental behavior: (a) high destination image and satisfaction, (b) high destination image and trust, (c) high relationship quality; (2) there was only one sufficient causal configuration for a high level of public pro-environmental behavior: high relationship quality. The results provide tenable evidence that relationship quality can be a vital factor enhancing the sub-dimensions of pro-environmental behavior. The integration of these two methods helps to open the black box of tourist pro-environmental behavior in rural tourism contexts in a more systematic and holistic way.

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Section: Discussionsupporting

confidence: 78%

Section: Discussionsupporting

confidence: 55%

Section: Introductionmentioning

confidence: 64%

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Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

Rao

Qiu

Morrison

et al. 2022

Land

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“…Although there are significant similarities between destination branding and nation branding, nation branding is essentially at the macro level. While destination branding includes cognitive judgments towards a center of attraction, nation branding reflects the image of a state specific to many criteria such as governance, culture and exports (Choi and Cai, 2018;Hahm et al, 2018). Therefore, the nation brand represents a multidimensional mix (Avraham, 2020).…”

Section: Online Nation Brandingmentioning

confidence: 99%

Can a nation brand be built with an online tourism brand?

Sarı¹,

Uygur²

2023

JCMARS

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PurposeNation branding efforts are carried out by means of communication. The element, which is the object of communication tools, must have an analogical connection with nation branding. The object of analogy should have attractive features that will strengthen the nation brand. Online tourism content, which has the quality to add value to nation branding, can produce a strong analogy. Online tourism content can easily be internalized in a positive way, as it creates attractive connotations such as memories, entertainment, holidays, etc. in the mind of the audience. In this direction, the research aims to reveal that the online tourism brand is a strategic transmission tool of nation branding.Design/methodology/approachThe research study was carried out with the semiotics method. Content analysis has been made for the videos of GoTürkiye, Turkey's tourism brand, on YouTube.FindingsResearch findings show that content covering a large part of Turkey has been created. Messages to be given in the content; it is that Turkey has authentic and attractive elements and hosts international events. The content on GoTürkiye's YouTube has reached a significant number of views.Practical implicationsThe research aims to reveal how to build an online nation brand through online tourism brands. In this respect, it is thought that the results can guide the politicians or marketers responsible for nation branding.Originality/valueThe idea of how to build an online nation branding through online tourism brands remains unclear. In this respect, the research demonstrates its original value in proposing a model that will contribute to online nation branding.

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“…Even so, a good understanding of how relationships can be developed to create destination loyalty is important to both researchers and practitioners (Su et al, 2017). Regarding destination marketing, there is a lack of conceptual application of the relationship management paradigm (Choi and Cai, 2017).…”

Section: Introductionmentioning

confidence: 99%

Enhancing rural destinations’ loyalty through relationship quality

Alves

Cerro

Mogollón

2019

SJME

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Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment and satisfaction. Design/methodology/approach This study used a quantitative methodology based on an on line survey conducted in Spain. The sample consisted of 464 tourists who participate in rural tourism. The analysis of the proposed model was carried out based on the partial least squares method. Findings The results confirm that the model has a substantial to moderate explanatory capacity for overall satisfaction and loyalty, in which overall satisfaction acts as a mediator between the variables that make up relationship quality in reference to loyalty. Research limitations/implications The main limitations of this research arise from the scarcity of works which aim to understand relationship quality in tourism destinations. To broaden results, it should be applied in other tourism destinations, products, services and experiences. Practical implications Destination managers should give relationships a special role in their tourism development programmes in rural tourism contexts. Social implications Rural tourism destinations and companies are generally small-sized organisations that need managerial tools. These can benefit from developing sustainable relationships. Originality/value The significant role played by relationship quality regarding destination loyalty is studied in detail in this model.

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The role of relationship quality in integrated destination marketing

Cited by 20 publications

References 66 publications

Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

Can a nation brand be built with an online tourism brand?

Enhancing rural destinations’ loyalty through relationship quality

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