Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?

The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour

“…The results showed that GSI as well as SC played a role in driving sustainable food consumption behaviour. Green self-identity had a significant positive direct effect on sustainable food consumption behaviour, consistent with previous research (Khare, 2015;Tung et al, 2017;Carfora et al, 2019;Lalot et al, 2019;Sharma et al, 2020;Hui & Khan, 2022;Sharma et al, 2022). However, it should be noted that previous research usually dealt with only buying behaviour or purchase intentions, and this is the first time, to our knowledge, when the dependent variable represents the complex three-stage consumption behaviour.…”

“…Green identity is useful both in distinguishing oneself from others and in adapting to the values and behaviours of a particular group to which an individual wishes to belong or belongs (van Gils & Horton, 2019). In the context of sustainable consumption, this construct is becoming increasingly important (Confente et al, 2020;Sharma et al, 2020Sharma et al, , 2022Barbarossa & de Pelsmacker, 2016;Barbarossa et al, 2017;Khare, 2015;Chen & Chang, 2012). It reflects an overall consumer's assessment of the benefits of a product or service, comparing what is received and what is given, based on the consumer's environmental desires, sustainability expectations and ecological needs (Chen & Chang, 2012).…”

“…In fact, there are just a few studies incorporating self-concepts in predicting food buying behaviour, taking a particular sustainable food category, like local food (Shin et al, 2016) or organic milk (Carfora et al, 2019). Research usually concentrates on analysing the effect of green self-identity or self-congruity on general pro-environment behaviour (Whitmarsh & O'Neill, 2010;Khare, 2015;Lalot et al, 2019), general green purchasing (Sharma et al, 2020(Sharma et al, , 2022Hui & Khan, 2022) or a particular category of green products, like energy efficient heating appliances (Neves & Oliveira, 2021), apparel (Tung, Koenig & Chen, 2017) or bio-plastic products (Confente et al, 2020). There are no or very few studies where green self-concepts would be analysed together with sustainable food consumption behaviour in a broader sense (not only as a green buying behaviour).…”

The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory

“…Therefore, it is crucial to explore the key factors influencing consumers' pro-environmental behavior in the context of Over the last decade, scholars have become increasingly interested in consumers' pro-environmental behavior (Figure 1). A large and growing body of literature has investigated the antecedents of pro-environmental behavior, such as attitude (Alzubaidi et al, 2021;Sun et al, 2022), personal motivation (Yang et al, 2022), environmental knowledge and awareness (Chen et al, 2022), social and personal norms (Pearce et al, 2022), personality and environmental values (Simpson et al, 2021), self-efficacy and self-identification (Huang et al, 2022;Sharma et al, 2022b). Although scholars have provided explanations and insights based on a variety of theories and perspectives, some areas of research remain to be explored.…”

The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City)

“…Based on the description above. The following dimensions of buying interest can be identifiedaccording to (Sharma et al, 2022):…”