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Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach The present study is based on semi-structured interviews, using constructivist grounded theory, which offers a platform to investigate, explore and discover psychosocial mechanism that operates among the consumers regarding the dimension of morality and green practices. In-depth exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on the study. Findings Findings of the study shed light on the moral dilemma arising from internal and external inefficacy of consumers and disengagement of morality to save consumers from self-condemnation. Also, the study proffers the potential conceptual framework of moral inefficacy, moral disengagement and green buying behaviour of consumers. Eventually, the study mapped the morality matrix to explore the consequents of moral inefficacy and moral disengagement. Research limitations/implications The idiographic nature of qualitative research, particularly grounded theory may be considered as a research limitation as it follows limited generalizability. Moreover, the present research work is exploratory in nature and depends on the candour of researchers’ reactivity and understanding. Practical implications The study subjectively concludes the green behaviour of consumers and discusses the rationality behind green intentions and behaviour gap. Marketers can strategize consumer morality as an approach to enhance green buying behaviour of consumers by removing moral inefficacies and disengagements. Social implications It is crucial for marketers and society to understand the reasons behind non-green consumerism and accordingly cope up with the situation. Originality/value The study has been designed in a way to discuss the philosophy of morality and psychology of consumers on green consumption. To elicit the crux and conceptualization of morality and green purchasing framework using constructivist grounded theory is the exclusivity of this study. This paper explores green consumption pattern using moral orientation and processes in detail.

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The present study investigates the trade performance and competitiveness of textile industry of India and its competitors namely China and Vietnam by using revealed comparative advantage developed by Balassa, and other trade parameters given by World Bank in terms of growth, diversification and sophistication for 1988 to 2016. Data has been taken from World Integrated Trade Solution (WITS) based on harmonised system (HS-2) including 11 products ranging from HS-50 to HS-60. Results indicate that India has attained comparative advantage from 7 products to only 8 Products While Vietnam has shown drastic improvement in textile products and has achieved comparative advantage from 2 products to 7 products during 2000 to 2016. Moreover, China has improved its comparative advantage from 9 products to all products. The study concluded that there are immense opportunities for Indian textile industry in world market as most of the products have shown positive growth of export.

With the government spending huge amounts on making digital payments successful, the reports indicate that the rate of penetration is not as rapid as it is supposed to be. Many third parties are entering into the payment sector with alternative payment systems at retail sector. This study is based on the literature available on the consumer behaviour theory of planned behaviour (TPB). The purpose of the research is to test the relationship between the trust-based factors and the antecedents of the behavioural intention to use electronic payments by the users. Presently, the research question that has been concentrated on is to study the impact of trust on the attitude and intention to use electronic payments in India. The objective of the study is to examine the role of trust in technology adoption model. The findings indicated that trust acts as a significant determinant of consumer adoption of digital payments in India. Therefore, in order to find the answers to the research question, the study has been conducted among the users of electronic payments.