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ResumoEste trabalho como objetivo verificar a satisfação dos estudantes de ensino superior com a experiência acadêmica e a sua relação com a vontade de concluir o curso. A metodologia utilizada foi pesquisa de natureza quantitativa, de corte transversal, realizada com estudantes em início de curso de engenharias em IES privadas das cidades de Belo Horizonte e Vitória. O questionário partiu de uma escala validada com três fatores: satisfação com o curso, satisfação com a instituição de ensino superior e oportunidades de desenvolvimento. Os resultados apontam que o fator satisfação com o curso foi o que apresentou maior significância estatística, as variáveis como corpo docente com domínio do conteúdo, estratégia de aula utilizada pelos professores, compromisso da instituição com a qualidade da formação do aluno, relacionamento com os professores, equipamentos modernos, empregabilidade potencial do curso apresentam importância na previsão do estudante em concluir o curso.Palavras-chave: Experiência Acadêmica. Engenharia. Marketing Educacional. AbstractThis paper aims at verifying third-level education students' satisfaction regarding academic experience and their relation with the will to conclude the course. The methodology used was a quantitative research, in crosssection, held with the freshmen engineering students at private IES in the cities of Belo Horizonte and Vitória. The questionnaire was based on scale validated in three factors: satisfaction with the course, satisfaction with the higher education institution and development opportunities. The results indicate that the satisfaction factor with the course itself was the one presenting higher statistical significance, the variables, such as, faculty with authority in the content, lesson strategy used by the Professors, institution commitment with the students 'quality formation, relationship with the Professors, modern equipment and potential employability of the course show relevance in the students 'prediction to finish the course.
ResumoEste trabalho como objetivo verificar a satisfação dos estudantes de ensino superior com a experiência acadêmica e a sua relação com a vontade de concluir o curso. A metodologia utilizada foi pesquisa de natureza quantitativa, de corte transversal, realizada com estudantes em início de curso de engenharias em IES privadas das cidades de Belo Horizonte e Vitória. O questionário partiu de uma escala validada com três fatores: satisfação com o curso, satisfação com a instituição de ensino superior e oportunidades de desenvolvimento. Os resultados apontam que o fator satisfação com o curso foi o que apresentou maior significância estatística, as variáveis como corpo docente com domínio do conteúdo, estratégia de aula utilizada pelos professores, compromisso da instituição com a qualidade da formação do aluno, relacionamento com os professores, equipamentos modernos, empregabilidade potencial do curso apresentam importância na previsão do estudante em concluir o curso.Palavras-chave: Experiência Acadêmica. Engenharia. Marketing Educacional. AbstractThis paper aims at verifying third-level education students' satisfaction regarding academic experience and their relation with the will to conclude the course. The methodology used was a quantitative research, in crosssection, held with the freshmen engineering students at private IES in the cities of Belo Horizonte and Vitória. The questionnaire was based on scale validated in three factors: satisfaction with the course, satisfaction with the higher education institution and development opportunities. The results indicate that the satisfaction factor with the course itself was the one presenting higher statistical significance, the variables, such as, faculty with authority in the content, lesson strategy used by the Professors, institution commitment with the students 'quality formation, relationship with the Professors, modern equipment and potential employability of the course show relevance in the students 'prediction to finish the course.
This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students.
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