“…Other researchers that emphasize the importance of culture in ethical decision making include Robertson and Fadil (1999), Wines and Napier (1992), and Sower and Sower (2004). In the hospitality literature the inclusion of culture in research related to ethics is more recent, less developed, and focuses on comparisons between U.S. and European respondents (Josiam et al, 2008;Brymer et al, 2006;Wilborn et al, 2007). Although the existing knowledge base does not facilitate specific predictions regarding culturally based ethical assessment, the precedent to investigate the impact of culture on ethical orientation is clearly supported.…”