Assessing export performance in the Greek food and beverage industry

Abstract

Purpose -The purpose of this paper is to develop and estimate an integrated empirical model of export performance. The paper aims to adopt an eclectic approach, which synthesises the literature to identify key determinants and then applies the model to Greek food and beverage exporters. Design/methodology/approach -This paper identifies the determinants of export performance from a literature review. An integrated structural equation model is then developed to estimate the directions and magnitudes of their interdependencies. Findings -Results show that the determinants of export performance are the export marketing mix, entrepreneurial orientation, trade barriers and export problems. In turn, the export marketing mix is indirectly determined by export market attractiveness, export competencies, and management. Practical implications -The multidimensional approach of this paper provides for a more integrated understanding of export performance than many of the partial studies found in the literature hitherto. Originality/value -The paper identifies generic factors that are important for successful export marketing. These are incorporated into a structural equation model, which estimates their impacts and interdependencies on export performance simultaneously. The findings can aid Greek food and beverage exporters to formulate effective export marketing strategies.

Organisational determinants of export performance: evidence from exporting firms in Batam, Indonesia

“…This result lends support to previous studies by the likes of Cooper and Kleinschmidt (1985), Lages et al (2008), and Leonidou et al (2002), Marandu (2008), Mavrogiannis et al (2008), andSousa et al (2008). When entering a foreign market, firms have to manage various discrepancies between their home and host countries.…”

“…The measurement items for EMS were adopted from Mavrogiannis et al (2008), firm capabilities and competencies were adopted from Racela et al (2007), and MCH items were adapted from Moghaddam et al (2012). A seven-point Likert scale (1 = strongly disagree to 7 = strongly agree) was used to indicate the level of agreement for each statement.…”

The duration of global agri-food export competitiveness

“…Different approaches have been developed and applied in literature to measures trade and export competitiveness (e.g., Mavrogiannis et al, 2008;Bojnec and Fertő, 2008;2012a). Our paper applies the concept of 'revealed' comparative advantage introduced by Liesner (1958) and later redefined and popularised by Balassa (1965).…”

Competence modelling for export performance improvement in Ethiopia

“…Lages et al (2009) (Acikdilli, 2015;Hoang, 2015;Navarro-García et al, 2014;Singh and Mahmood, 2013;Miocevic and Crnjak-Karanovic, 2011;Cadogan et al, 2009;Murray et al, 2007) Market orientation (Shavazi et al, 2015;Zhang and Zhu, 2015;Gerschewski et al, 2015;Julian et al, 2014;Sørensen and Madsen, 2012;Murray et al, 2011;He and Wei, 2011;Racela et al, 2007) International market orientation (Knight and Kim, 2009) Export market information use (Toften, 2005) IEO International entrepreneurial orientation (Gerschewski et al, 2015;Kuivalainen et al, 2007;Knight and Cavusgil, 2004) Export entrepreneurial orientation (Ibeh and Young, 2001) International entrepreneurial proclivity (Zhou, 2007) International entrepreneurship (O'Cass and Weerawardena, 2009) Entrepreneurial orientation (Shavazi et al, 2015;Fernández-Mesa and Alegre 2015;Brouthers et al, 2015;Rodriguez et al 2013;Lisboa et al, 2011;Javalgi and Todd, 2011;Okpara 2009;Hartsfield et al, 2008;Mavrogiannis et al, 2008;Kropp et al, 2006) Exporting posture (Balabanis et al, 2003) Entrepreneurship (Dimitratos et al, 2004) M&SC Marketing and sales competencies (Kabagambe et al, 2012;Blesa and Ripollès, 2008) International marketing orientation …”

“…Some examples of said competencies studied in isolation include: international orientation (Javalgi and Todd, 2011;Knight and Kim, 2009); export market orientation (Zhang and Zhu, 2015;Murray et al, 2011;He and Wei, 2011;Miocevic and Crnjak-Karanovic 2011); international entrepreneurial orientation (Gerschewski et al, 2015;Fernández-Mesa and Alegre, 2015;Lisboa et al, 2011;O'Cass and Weerawardena, 2009); network competence (Tang 2011); and international marketing skills (Acikdilli, 2015;Nalcaci and Yagci, 2014;Knight and Kim, 2009;Mavrogiannis et al, 2008). Moreover, while the construct IBC has only relatively recently been introduced in literature (Knight and Kim, 2009), it remains unclear what constitutes IBC and how exactly it relates to EP and contextual factors.…”