Abstract:Organisational determinant factors are seen as resources, assets and capabilities that can be managed by a firm itself to achieve its objectives. The export performance (EP) of electrical and electronic (E&E) firms on the Indonesian island of Batam has been fluctuating and declining for several years. This phenomenon must be addressed accordingly in order to stabilise national economic growth. It is the responsibility of academicians, practitioners, and policy makers to understand the complexities of EP by exploring the factors that significantly influence it. To examine the link between organisational determinants and EP, the data were collected from E&E firms in Batam. The results indicate that export marketing strategy, firm characteristics and capabilities, and management characteristics are positively and significantly linked to EP. These findings suggest that, in light of the highly volatile and uncertain economic environment, short product life cycles, as well as frequent and unpredictable changes in demand, it is imperative that firms are able to respond to environmental changes.
Greenwashing has been used by certain international companies as the strategy to improve the branding of products or services since years ago. Greenwashing defined as a promoting activity of green products or services that lead customers to have a perception and expectation beyond what products or services is delivered to them. This research is intended to reveal the empirical study regarding the power of greenwashing to influence purchase intention amongst millennials buyers of a low involvement product in Indonesia, specifically in Batam. Respondents are chosen using purposive sampling among millennials (age 22-35). This group is considered as a group of customers who are willing to pay a premium price for green products/services compare to X (age 36-54) and Baby Boomers (age 55-64) generations. Data is gathered by an online survey involving 195 millennials who are willing to choose mineral water that promoted as ecofriendly products. To analyze further structured equation modeling is applied to reveal the relationship among factors. The positive relationship of brand credibility to brand equity is shown its effect on millennials' purchase intention. In contrast, Greenwashing has a negative effect on the relationship. This indicates that Indonesian millennials are aware of greenwashing practices. The research reveals the applicability of the DNA model as the extent of Resource Advantage Theory to sustain the business by integrating the dynamic capability, core idea and societal engagement to improve companies' social and financial performance.
Global warming has become a serious threat to our earth today. To overcome the problems of global warming, various parties should get involved including campus community (students, staff and faculty members). The participation of tertiary education institutions in minimizing global warming is referred to as 'green campus initiative' (GCI). This participation is mandated by Law No.32 of 2009 on EnvironmentalProtection and Management. This paper suggests the adoption of GCI and provides a GCI model for Indonesian higher education institutions. This paper also discusses the GCI activities which can be adopted either by small or big campuses in Indonesia.
Merek mewah menjadi faktor yang mempengaruhi niat pembelian, kemudian dengan adanya pengaruh sosial yang memicu, dan juga pengaruh dari faktor kebanggaan dalam memiliki produk bermerek mewah menjadikan niat pembelian tinggi. Tujuan penelitian ini adalah untuk mengetahui pengaruh merek mewah, pengaruh sosial, kemudian kebanggaan sebagai variabel yang mengintervensi dalam pengaruhnya terhadap niat pembelian konsumen dalam membeli produk sepatu olahraga di Kota Batam. Penelitian ini dilakukan dengan menggunakan structural equational modelling yang meneliti pengaruh variabel-variabel independen terhadap variabel intervening dan dependen, kemudian variabel intervening mempengaruhi variabel dependen. Sampel dalam penelitian ini sebanyak 188 responden dari gerai penjualan sepatu olahraga yang ada di pusat-pusat perbelanjaan di Kota Batam. Teknik penarikan sampel menggunakan convinience sampling. Sampel yang digunakan dalam penelitian ini adalah konsumen yang mengunjungi gerai resmi penjualan sepatu olahraga yang ada di pusat perbelanjaan di Kota Batam.
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