Manipulation of magnetically ordered states by electrical means is a promising approach towards novel spintronics devices. We report on the electric control of surface magnetism in Cr 2 O 3 thin films and uniaxial anisotropy in ferroelectric/ferromagnetic heterostructures, respectively. Artificial magnetoelectricity is realized in a BaTiO 3 /Fe heterostructure. Here, thermally induced coercivity changes of the Fe hysteresis loop are used to derive the stress imposed by the ferroelectric BaTiO 3 substrate on the adjacent Fe film. Electrically induced coercivity changes give rise to a giant magnetoelectric susceptibility in the vicinity of the magnetic coercive field.