2021
DOI: 10.29145/jmr/82/01
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Antecedents and Outcomes of Intimate Co-creation: A Qualitative Inquiry

Abstract: This qualitative research study aims at re-conceptualizing intimate co-creation on the basis of a qualitative data analysis. Hence, along with a latest conceptualization, theory of intimation co-creation has been empirically examined in this study. Based on the qualitative research approach of interpretive phenomenological analysis, qualitative data obtained from eight in-depth interviews was transcribed and coded in QDA Miner Lite software for analysis. Results found that five emerging themes represent the ph… Show more

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Cited by 3 publications
(6 citation statements)
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“…The concept that purely addresses the creativity at the dyadic or group level within the organizations is of intimate co-creation. The empirical evidence for all other forms of co-creation exists in literature but it is needed for intimate cocreation (Hewett & Shantz, 2021;Rouse, 2020;Shahzad & Ishaque, 2021b). The current study has fulfilled the same gap.…”
Section: Introductionsupporting
confidence: 56%
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“…The concept that purely addresses the creativity at the dyadic or group level within the organizations is of intimate co-creation. The empirical evidence for all other forms of co-creation exists in literature but it is needed for intimate cocreation (Hewett & Shantz, 2021;Rouse, 2020;Shahzad & Ishaque, 2021b). The current study has fulfilled the same gap.…”
Section: Introductionsupporting
confidence: 56%
“…All such forms of relational co-creation are based on the idea that personal intimacies at the workplace enhance the overall satisfaction and workplace performance. However, there is no single theory that concisely elaborates or integrates different forms of co-creation (e.g., Hewett & Shantz, 2021;Rouse, 2020;Shahzad & Ishaque, 2021b).…”
Section: Introductionmentioning
confidence: 99%
“…Hence, a gap in the literature exists that requires further exploration of the dynamics such as the role of male-female, male-male and femalefemale types of dyads and their impact on the performance at the workplace in a relationship based on intimate co-creation. However, the social norms and culture of a particular country might be the factors that impact such relationships (Shahzad & Ishaque, 2021a).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Networking and collaboration at the workplace create a better environment for better relationship building among employees. Hence, network-based organizations are thought to be better compared to organizations with tall hierarchical structures (Perry- Smith & Shalley, 2003;Shahzad & Ishaque, 2021a). It also supports a better team-building process (Perlow, 1999;Harrison & Rouse, 2015).…”
Section: Introductionmentioning
confidence: 99%
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