Abstract:Different forms of value co-creation have been a source of literary debate in management literature. Management scholars got the early inspiration for this phenomenon of multi-stakeholder engagement from the field of design engineering in the 1970s. Intimate co-creation is a new concept that explores the immediate impact that a co-creation activity might have on an individual at the dyadic, group, or team level. Most of its benefits as conceptually theorized by Rouse (2020) are very positive; however, it lacks… Show more
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