“…Since its inception digital media is becoming huge, everything is being united. By providing multiple channels, to communicate across, one-way communication digital media has made it a two-way communication (Fitzgerald, Kruschwitz, Bonnet, & Welch, 2013;Johri, Teo, Lo, Dufour, & Schram, 2014;Kalorth & Verma, 2018;Lupton, 2017;Narula & Shiva, 2020;Van Leer & Connor, 2012). For any business digital media is of getting the right message to the right person at the right time with the right media (Bimber, 2017;Gershon, 2013).…”