Impact of Digital Media on Students’ Engagement via E-Learning: A Critical Literature Review Using Bibliographic Analysis

Abstract

The conventional learning style and engagement of students has changed since the inception of digital media. The present paper purpose is to delve into the literature of the last decade and to track the progression of digital media in context to student's engagement in e-learning through critically accessing the literature. The study was conducted with 300 published articles based on the selected keyword ‘Digital Media’, ‘Students Engagement’, and ‘E-Learning’ in the last 10 years. Researchers systematically analyzed the articles, following type and period of publication; publisher wise; citations, publishers, and years; authors; titles; and top journals to identify the impact of Digital Media. The finding provides the role of Digital media and its impact on E-Learning patterns of students. Furthermore, it is accommodating in comprehending the students in putting the knowledge gained through Digital Media to optimal use. Based on finding this platform can be enlarged to serve all streams of learning materials. Confiding Digital Media only for Learning of Students could be considered a narrow approach, hence part from selected keyword studies could also be conducted. The present research will help future researchers and academician to have a clear understanding of Digital Media to utilize it as learning.

Mobile Payment Adoption Among Youth: Generation Z and Developing Country Perspective

“…Young students largely depend on mobile apps in their daily lives (Aggarwal et al, 2021;Bowen and Pistilli, 2012) for shopping, entertainment, and bill payments. Moreover, they are open to adopting technologies (Sharma and Gupta, 2021;Leong et al, 2013). This is opposite to the older people who are less engaged in mobile phones (Bianchi and Phillips, 2005).…”

Examining the Effect of Electronic Word of Mouth (Ewom) Communication on Purchase Intention: A Quantitative Approach

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“…In the study of Goyette (2010), the variables 'Message Valence,' 'eWOM Intensity' and 'Content' were used to assess efficiency in eWOMs and Shivaprasad & Rani, 2020;Lopez & Sicilia, 2014, has used 'Source Credibility. ' In similar cases, the efficiency of eWOM was examined by 'Website type' variables 'Message volume' (Lopez & Sicilia, 2014), 'Trust' (Trust), 'Homophily' (Hansen & Lee, 2013), 'Perceived value' (Hidayanto et al, 2017) and 'Usefulness of eWOM ' (Chuang et al, 2008;Sharma & Gupta, 2021). However, the present study has combined and measured a lot of factors using a suitable statistical process for measuring eWOM inclusively on one scale.…”

“…eWOM has developed in number, complexity, purpose and measurement in the current stage (Ismagilova et al, 2016;Weitzl, 2016). Additionally, the current eWOM measurement must revisit its construct in a newer context like emerging markets, where eWOM consumption and involvement have increased enormously over the past decade (Zhang et al, 2016;Sharma & Gupta, 2021). Therefore, this study aims to respond to quantifying the elements affecting the persuasiveness of eWOM on purchasing intention by using the fragmented items of the eWOM scale.…”

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“…The people are using social media for searching information on tourism destinations and services shared by friends and acquaintances for last few years (Ma & Kirilenko, 2021;Yu et al, 2021;Leong et al, 2021;Pop et al, 2021;Kumpu, et al, 2021;Liu et al, 2019;Narangajavana et al, 2019;Arya et al, . 2019Gretzel, 2018;Sigala & Gretzel, 2018) as well as for elearning (Sharma & Gupta, 2021;Jha, 2018); green consumption (Kumar et al, 2020); Fashion Apparel (Tripathi, 2019); Media and Lifestyle (Paul & Uikey (2017); fast-food industry (Hanaysha et al, 2021); knowledge sharing (Sharma, 2021); purchase decision (Rashid et al, 2022;Sharma et al, , 2022aSharma et al, , 2022b. Social media have changed the methods of searching information for travel planning by the travellers; they look for experience of others in social media, try to get connected with other travellers and communicate with them.…”