The rich natural and cultural attractions are valuable ingredients for community based ecotourism development in Bangladesh. Every year, a large number of tourists visit in the Sundarbans, which has a significant contribution in the household income to the people who are mostly involved in this sector. The result of the empirical model of Durbin-Watson test revealed the model significant at 1% and 5% level. The income counted here is considered as dependent variable and the age, education, experience, number of tourist served; poor infrastructure; poor communication and transportation; poor knowledge about CBET; lack of government policy etc. as independent variable, the eco cottage quality, natural beauty and security are the dummy variable. The result shows that, the age, number of tourist served and absence of leadership and entrepreneurship ability are significant at 1% and 5% level; experience and the eco cottage quality also found significant for income. However, community based ecotourism industry in Bangladesh is facing many problems, such as lack of transportation and communication system, poor investment, political unrest situation of the country , lack of government policy, poor marketing policy to attract the tourists, poor knowledge about CBET, lack of well-planned accommodation, food, entertainment and other services to satisfy diverse categories of tourists. The issue of safety and security of the tourists of both domestic and foreign origins is also very important for the development of ecotourism in Sundarbans area. Though a policy has been adopted in the recent time for ensuring sustainable development of this sector, the strategies adopted under the policy are not yet being seriously taken up for implementation. Besides, the country requires a strong physical planning strategy to develop its urban and rural areas, and national transportation and communication system to establish connectivity to the tourism spots. There should be a strong marketing policy, business planning as well for the promotion of tourism in the country.
Manuscript type: Research paper Research aims: This study aims to investigate the factors influencing shared ride-hailing services, amongst commuters in India. Design/Methodology/Approach: Data collected across 355 respondents were analysed using structural equation modelling (SEM). Research findings: The findings reveal that all the four factors, i.e., the perceived use, perceived ease of use, trust and perceived risk, significantly influence commuter's intentions to use shared ridehailing service. Gender is found to moderate the relationship between perceived use, and the intention to use, as well as perceived risk and intention to use. This study however, does not find any empirical evidence to establish the moderation impact of car ownership on the relationship between perceived risk and the intention to use. Theoretical contribution/Originality: This study expands the previous literature by incorporating trust and perceived risk in examining the intention to use shared ride-hailing services. It also supplements previous works by examining gender and car ownership as the moderating variable. Practitioner/Policy implication: The findings suggest that marketers need to focus on strategies to reduce the risks associated with using shared ride-hailing services, especially amongst women riders.
This study aims to examine how user-generated content (UGC) in social media influences the travel decision of the travellers‟ using social media for choosing tourism destination and services. UGC is used by travellers before travelling while travelling and after travelling, which has primarily transformed the tourism and hospitality industry. The social media users‟ normally share their positive or negative reviews about their experience on destinations and services which influence the travellers in choosing tourism destination and services. So, the current study proposed to examine the information adoption behaviour of the travellers‟ using a conceptual model developed on the basis of the Information Adoption Model (IAM). This study has examined the influence of information quality, information credibility, and information usefulness on information adoption behaviour of the travellers‟ using structural equation modelling (SEM) based on surveys of 384 respondents from the National Capital Region, India. The finding of the study has established a positive relationship between the variables. Further, this study has presented theoretical and practical implications as well as recommendations for further research.
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