“…Digital media is about the power and the ability to tell the story, in a way that it can interact and contribute to the whole world (Boulianne, 2020;Verma, 2015). Digital media is not only doing it but it is doing it cheaply and anyone can do it if they want to (Kalorth, Verma, & Sagar, 2020;Lupton, 2017). Tonini, Albizzati, & Astrup, (2018), has said that through digital media you tell a story to a customer while maintaining consistency, you must engage them, and you must repeat the message repeatedly.…”