Analysis of the Association between Image by Face Shape and Personal Color Type

Abstract

We analysed 504 women in their 20s in order to find out an association between personal color types and images by face shape. The findings of this study showed that images by face shape may work as one of variables in personal color diagnosis. First, ‘spring’ personal color saw round- or egg-shaped face be the most frequent in its distribution. This means ‘cheerful’, ‘youthful’, ‘young-looking’, ‘pretty’ images a round-shaped face invokes and ‘innocent’ image an oval face creates may be a meaningful standard in diagnosing ‘spring’ personal color. Second, among those the most frequently distributed in ‘summer’ personal color were a round-shaped face, an oval face, an inverted triangle-shaped face and a diamond- shaped face. This show ‘friendly’, and ‘gentil’ images of a round-shape face and ‘soft’, ‘natural’, ‘friendly’, ‘warm’ or ‘gentle’ images of an oval face may be a meaningful criterion in ‘summer’ personal color diagnosis; and a ‘trustworthy’ or ‘faithful’ images of square-shaped face and ‘intellectual’ image of an inverted triangle-shaped face may be also a significant standard in ‘summer’ personal color diagnosis. Third, a diamond-shaped face and a long- shaped face were the most often distributed in ‘autumn’ personal color. This shows ‘mature’ image of a diamond-shaped face and ‘mature’, ‘composed’, ‘adult’, calm’, ‘intellectual’, ‘classic’, ‘feminine’ or ‘lofty’ images of a long-shaped face may be a meaningful measurement in ‘autumn’ personal color diagnosis. Fourth, ‘winter’ personal color saw square-shaped face, a diamond-shaped face and an inverted triangle-shaped face the most frequently distributed in it. This means ‘confident’ or ‘active’ images of a square-shaped face, ‘cool’ image of a diamond-shaped face and ‘cool’ or ‘sharp’ images of an inverted triangle-shaped face may be a meaningful criterion in diagnosing ‘winter’ personal color. In conclusion, an important implication is that images of face shape might be a new standard in personal color diagnosis, further stimulating a variety of beauty service based on face perception consumers can enjoy by using smart phone or smart mirror.

The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ

“…아름다움이 사회의 큰 이슈로 떠오르 고 있는 가운데 퍼스널 컬러는 개인의 이미지 관리 분야로 큰 비중을 차지하고 있다. 과거와 달리 유행하는 색을 무조건 따 라하는 것보다는 자신에게 어울리는 색을 활용한 이미지 관리 욕구로 변하고 있으며, 외모를 중시하는 사회적 환경에 맞춰 메이크업, 헤어, 네일아트, 패션 전반에 영향을 미치고 있다 (Kim & Youn, 2018).…”