The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ

This study sought to determine whether the perception and behavior of nail coloring was influenced by the personal color interest of women in their 20s. The results of comparing the interest in color and perception and behavior of nail coloring according to nail coloring characteristics and the results of awareness and behavior level of nail coloring showed a statistically significant difference. This signifies that personal color makes effect on nail coloring. Considering that there was no significant difference in characteristics of nail coloring by type according to the visual measurement results of the visual measurement objects, it does not appear to affect the nail coloring characteristics of each type according to the visual measurement results. The comparison between the visual measurement result of the measurement object and the cube (hand) measurement results showed a difference from the visual measurement result but was not statistically significant. Based on these results, it seems that the concordance between the cloth measurement result and the cube(hand) measurement result was low. This signifies that accurate diagnosis of personal color would be necessary. As a result of examining the perception and behavioral level of nail coloring before and after the personal color diagnosis of the subject, there was a statistically significant increase in perception and behavior level of the measurement group. It was identified that they are related to personal color perception, positive image impact, and satisfaction with nail color. In other words, it was identified that personal color diagnosis is very important in nail coloring and makes effect on the difference in awareness and behavioral level. By investigating whether recognition of nail coloring according to interest in personal color affects behavior through this study, it will be useful data for continuous and systematic customer management method if it is used for personal color nail coloring that suits personal characteristics.

A Study on the Perception and Behavior of Nail Coloring According to the Interest in Personal Color of Women in Their 20s

Kwak,

Choi

2023

The Effect of Personal Color Perception of Female College Students on Self-esteem and Interpersonal Relationships

Seo,

Kim

2024

In the modern era of external image communication, the emphasis on appearance has become an essential element for success. Consequently, many individuals invest considerable time and financial resources in managing their appearance to create an idealized image. Personal color analysis, in particular, holds significant importance as a field within image management. This study aimed to analyze the effects of personal color diagnosis on the perception of personal colors, self-esteem, and interpersonal relationships among 30 female college students in their twenties. The research findings indicated a statistically significant increase in post-diagnosis personal color perception compared to pre-diagnosis. Moreover, the analysis revealed a statistically significant increase in the average self-esteem of participants post-diagnosis compared to pre-diagnosis. Additionally, there was an overall improvement in interpersonal relationships among the subjects, showing statistically significant differences when compared to pre-diagnosis levels. The purpose of this study was to empirically investigate how personal color perception affects self-esteem and interpersonal relationships among female college students in their twenties, aiming to contribute foundational data necessary for guiding evolving societal trends and leading beauty trends.

The Effect of Personal Color Perception on Makeup Behavior of Female College Students in Their 20s

Seo,

Kim

2024

In the modern era, as the era of external image communication, interest in appearance has become an essential factor in success. As such, many people are investing a lot of time and money in appearance management to create an ideal image. In particular, personal color occupies a large proportion as a field of image management. The purpose of this study was to find out the personal color recognition and the perception of makeup behavior according to personal color in female college students in their 20s. As a result of the study, the overall personal color recognition and makeup behavior of the pre-survey group were high. Direct recognition, preference recognition, and external advice by sub-factors of personal color recognition of the pre-survey group were found to have a statistically significant positive (+) correlation with aesthetics, fashionability, interest, co-movement, courtesy by sub-factors of makeup behavior. As a result of the pre-post analysis of the subject’s personal color recognition, it was found that the post-mortem of personal color recognition was higher than before, showing a statistically significant difference. This study was intended to empirically investigate whether it affects personal color perception and makeup behavior, self-esteem, and interpersonal relationships among female college students in their 20s, and present it as basic data necessary to enhance the changed social atmosphere and lead beauty trends. The limitation of this study is that it is difficult to generalize the results only to 155 female college students at K University, so subsequent studies should expand the region, research subject, and major.