A Study on the Perception and Behavior of Nail Coloring According to the Interest in Personal Color of Women in Their 20s

Abstract

This study sought to determine whether the perception and behavior of nail coloring was influenced by the personal color interest of women in their 20s. The results of comparing the interest in color and perception and behavior of nail coloring according to nail coloring characteristics and the results of awareness and behavior level of nail coloring showed a statistically significant difference. This signifies that personal color makes effect on nail coloring. Considering that there was no significant difference in characteristics of nail coloring by type according to the visual measurement results of the visual measurement objects, it does not appear to affect the nail coloring characteristics of each type according to the visual measurement results. The comparison between the visual measurement result of the measurement object and the cube (hand) measurement results showed a difference from the visual measurement result but was not statistically significant. Based on these results, it seems that the concordance between the cloth measurement result and the cube(hand) measurement result was low. This signifies that accurate diagnosis of personal color would be necessary. As a result of examining the perception and behavioral level of nail coloring before and after the personal color diagnosis of the subject, there was a statistically significant increase in perception and behavior level of the measurement group. It was identified that they are related to personal color perception, positive image impact, and satisfaction with nail color. In other words, it was identified that personal color diagnosis is very important in nail coloring and makes effect on the difference in awareness and behavioral level. By investigating whether recognition of nail coloring according to interest in personal color affects behavior through this study, it will be useful data for continuous and systematic customer management method if it is used for personal color nail coloring that suits personal characteristics.