Analysis of Social Media Relations to the Decision of Visiting in the Ria Beach Recreation Park of Kenjeran, Surabaya by AISAS Method (Attention, Interest, Search, Action, Share)

Oktimawati, Nining Yusnita Dewi; Primyastanto, Mimit; Abidin, Zainal

doi:10.21776/ub.ecsofim.2018.005.02.02

Cited by 4 publications

(11 citation statements)

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“…Based on these results, it can be concluded that the first hypothesis is accepted. This is in accordance with Rihn and Khachatryan, et al (2019), Oktimawati et al (2018) and Kawano et al (2011), who show that through messages that are able to invite attention, social media users will be interested in seeing more marketed products. The message that attracts attention is an initial step for online businesses to be known, recognized, and remembered by consumers.…”

Section: The Effect Of Social Media Toward Attentionsupporting

confidence: 87%

The Effect of Social Media Toward Organic Food Literacy and Purchase Intention With Aisas Model

Fannani¹,

Najib²,

Sarma³

2020

jma

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This research aimed to analyze the effect of social media toward organic food literacy, analyze the effect of organic food literacy on consumer purchase intention, and analyze the components of the AISAS model that most effectively influence purchase intention. This research involved 150 respondents. Respondents consisted of social media followers from organic food sales account selected by the purposive sampling quota technique. Data collection was carried out using an online questionnaire. The SEM-PLS analysis in this research was used to analyze the direct effect of social media on organic food literacy and purchase intention based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on the attention, interest and search factors of consumers. Attention has a significant and positive effect on organic literacy from consumers. The share factor is the factor that most influences the consumer's buying interest of organic product. The influence given from influencer, friend, and relative testimonials is considered the most effective in attracting other consumers to buy. This can be used as a reference for organic product business people to find the most effective marketing method to attract consumer buying interest.

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Section: The Effect Of Social Media Toward Attentionsupporting

confidence: 87%

The Effect of Social Media Toward Organic Food Literacy and Purchase Intention With Aisas Model

Fannani¹,

Najib²,

Sarma³

2020

jma

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“…This personal interaction helps consumers understand the product more deeply. Social media messages that attract attention, as suggested by (Rihn et al, 2019) and (Oktimawati Dewi et al, 2018), encourage consumer Page116 interest in products, being the first step for online businesses to be known and remembered by consumers.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Effects of Social Media Marketing on Vegetarian Food Literacy and Post-Purchase Decision

Sherwin,

Helmi,

Gunarto

et al. 2024

IJFR

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This study aims to determine and analyze the effect of social media on vegetarian food literacy, the effect of vegetarian food literacy on purchasing decisions, and the components of the AISAS model that most effectively influence consumer purchasing decisions. This study involved 158 respondents. Respondents consisted of Generation Y and Z in Palembang, who were selected using the purposive sampling quota technique. Data collection was carried out using an online questionnaire. SEM-PLS analysis in this study was used to analyze the direct influence of social media on vegetarian food literacy and consumer purchasing decisions based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on consumers' attention, interest, and search factors. The share factor is the most influential factor in consumer purchasing decisions and on vegetarian products. The influence given by influencer testimonials and friends is considered the most effective in attracting other consumers to buy. This can be a reference for vegetarian food businesses to find the most effective marketing methods to attract consumer purchasing decisions

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“…Consumers would be interested in a campaign if it contains interesting content in the form of photos, videos, or descriptions [38]. Previous research has shown that attention and interest have a positive correlation, where the attention that is built can lead to a feeling of interest [33,[39][40][41]. Attention to something encourages people to seek deeper information about it.…”

Section: Aisas Non-linear Modelsmentioning

confidence: 99%

“…This interest would subsequently drive them to look for further information using the search feature or ask for it via the comment or contact feature [31,44]. Previous studies have found that people tend to seek interesting information through various media sources [33,[39][40][41].…”

Section: Aisas Non-linear Modelsmentioning

confidence: 99%

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

Yuliati,

Simanjuntak

2024

Sustainability

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The Attention, Interest, Search, Action, and Share (AISAS) model describes consumer behavior in the era of the Internet and technological advances. This study aimed to analyze the effects of attention, interest, information seeking, and action on knowledge sharing on the issue of food waste. The respondents in this study were 302 students aged between 16 and 25 years across 11 universities in Indonesia, who were either members of a food waste community or not. Respondents were selected using the voluntary sampling method. Data were collected using an online self-administered questionnaire, and analyzed using structural equation modeling through the LISREL 8.80 software. The results of this study reinforce the theory of the AISAS model, which sometimes operates linearly. Our findings revealed that attention had a direct effect on interest and information search; interest had a direct effect on information search and action; information search had a direct effect on knowledge sharing; and actions had a direct effect on knowledge sharing. Suggested government measures include providing advertisements related to food waste that incorporate designs, sounds, visuals, and content to reflect emerging trends. Communities need to increase awareness to reduce food waste through concrete actions or knowledge sharing to rouse public interest.

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Analysis of Social Media Relations to the Decision of Visiting in the Ria Beach Recreation Park of Kenjeran, Surabaya by AISAS Method (Attention, Interest, Search, Action, Share)

Cited by 4 publications

References 0 publications

The Effect of Social Media Toward Organic Food Literacy and Purchase Intention With Aisas Model

The Effect of Social Media Toward Organic Food Literacy and Purchase Intention With Aisas Model

Effects of Social Media Marketing on Vegetarian Food Literacy and Post-Purchase Decision

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

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