Analysis Of Milk Consumption Behavior and Processed Products on IPB Students  with AIDA and CRI Methods

Widaryanti, Widya Bella; Retnaningsih, Retnaningsih

doi:10.29244/jcs.3.1.50-64

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…The low level of milk consumption in Indonesia is visible from the type of milk product that dominates the market share in Indonesia. Various dairy products that dominate the market share include 40% sweetened condensed milk, 40% powdered milk, and 20% liquid milk (Widaryanti & Retnaningsih, 2018). Indonesians assume that all types of dairy products -both pure milk and its derivative products -have the same nutritional quality.…”

Section: Introductionmentioning

confidence: 99%

Consumer Preferences toward Goat Milk

et al. 2021

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The high level of business competition in this current globalization requires companies to produce quality products. Among the efforts of product improvement is through understanding consumer preferences. This study aims to identify consumer preferences of several attribute combinations of goat milk branded Bumiku Hijau, Yogyakarta. Conjoint analysis with pairwise-comparison was employed in this study. The combination of attributes analyzed were price, flavor variant, types of milk, and packaging. Results showed that the best combination results were obtained on stimuli number 13 with a total usability value of 3.709, which was 0.356 on the product price. The chocolate flavor variant attributes to the largest total usability value of 0.166. Based on the type of milk, the total usability value of powdered milk (skim) is 0.073, and the highest usability value was obtained through carton packaging (200gr) of 0.077. Consumers favored powdered goat milk products with new flavor variants that suit teenagers and adults. They also want 100 gr product packaging as it is easier to measure and consume.

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Section: Introductionmentioning

confidence: 99%

Consumer Preferences toward Goat Milk

et al. 2021

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Youth’s Drink Consumption Habits for the Body Immunity

Kushargina

Yunieswati

Rizqiya

2021

JIKA

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Covid-19 pandemic that is happening in Indonesia and throughout the world has caused changes in people’s eating habits. Food and beverages which can increase immunity become the main focus for the community during this pandemic. This study aimed to analyze the drinking habits on the immunity of SMA Muhammadiyah 25 Pamulang students. This study used a cross-sectional design. There were 78 subjects at the age of 16-17 years old who are 12th grade of SMA Muhammadiyah 25 Pamulang. Drinking habits were collected into 11 beverages types and divided into three categories (1: tea, coffee, and boba drinks; 2: fresh milk, powdered milk, sweetened condensed milk, ice cream containing milk, and yogurt; 3: date juice, honey, and traditional herbal medicine). Data were analyzed descriptively by applying the univariate test method. The results show that 66,67% of subjects consumed boba drinks more often. 32,05% of subjects always consumed coffee, and the last 39,74% of subjects rarely consumed tea. Furthermore, there are 62,82% of subjects more often consume ice cream, 25,64% of subjects constantly consume powdered milk, and 47,44% of subjects rarely consume fresh milk. Hereafter, there are 64,10% of subjects who always consume date juice. subjects often consume honey (47,44%) as well as traditional herbal medicine (46,15%). Subjects drink various beverages such as tea, milk, and their processed products, date juice, honey, and traditional herbal medicine to increase their immunity due to nutrient and antioxidant contents, to protect themselves from virus infection, including Covid-19.

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Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods

Cited by 2 publications

References 7 publications

Consumer Preferences toward Goat Milk

Consumer Preferences toward Goat Milk

Youth’s Drink Consumption Habits for the Body Immunity

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