Analysis of Business Development Strategies with Business Model Canvas Approach

Abstract

Fruit processing industry is one of the food-based industries in Indonesia that has the potential to be developed. One of the potential fruit-based products is the development of regional superior products, including local apples in the Batu City area. SMEs processing industry sector in Batu City has prospective opportunities to be developed as a producer of regional superior products into a variety of souvenir products typical of Batu City such as apple pia, apple pie and apple brownies. The objective of the research is to identify the business model in SMEs and building the alternative business development strategies. The object of research is SMEs Permata Agro Mandiri in Batu City, East Java. The research approach and method used are business model canvas approach and SWOT analysis. The results showed that nine BMC elements are show the business model run by Permata Agro Mandiri. Based on the SWOT analysis of nine BMC elements, the strength of these SMEs in running business model was in the ownership of product standardization and production processes certificates, weaknesses with the greatest influence were limited machine capacity and human resources skills, potential opportunities is increasing the number of tourist in Kota Batu, and the biggest threat is business customer satisfaction and loyalty affects the sale of products. The alternative business development strategies are prepared, improving marketing strategies (SO-1), developing tourism and educational services (SO-2), optimizing social media and e-commerce as online marketing media (WO-1), conducted of training and development human resources activities (WO-2), positioning (ST), educating and introducing the brand (WT).

Usulan Strategi Perusahaan Menggunakan Metode ANP dan TOPSIS di UMKM PD Restu Ibu

“…Perusahaan yang memiliki jenis bisnis yang sama akan bersaing untuk menjadi lebih baik dari perusahaan lain agar menarik konsumen dan mendapatkan keuntungan bagi perusahaan dan menentukan efesiensi efektifitas dalam menerapkan strategi perusahaan [1]. Pesaingan di dunia semakin meningkat karena meningkatnya teknologi yang modern, maka perusahaan harus mempunyai starategi yang baik dalam perusahaan dan telah melalui proses penelitian [2]. Persaingan di dunia bisnis pada saat ini semakin meningkat baik dalam barang maupun jasa, sering kali kita jumpai adanya persamaan produk.…”

Strategic Sustainable Development With Innovation And Business Model Canvas In SMEs

“…Chin et al (2021) explains that the development of strategic maps for strategic network innovation is crucial for sustainability. For the sustainability of the Magar Jaya cooperative members' businesses, they have made several changes in their methods, such as shifting from relying on direct sales to using WhatsApp groups and status updates to promote products, utilizing e-commerce (Kotarba, 2018), having workers work from home to reduce operational costs (lunch and overtime expenses), providing customized packaging and delivery orders with free shipping, offering a variety of product flavors, and processing apple-based specialty products as Batu's signature souvenir as a product innovation option (Mustaniroh et al, 2020). Government support for business sustainability is also crucial (Wanniarachchi et al, 2020), as it provides support through sustainable innovation policies for the ATBM industry.…”

“…Innovation is a vital strategic map in business (Chin et al, 2021) that can be used to identify unique and innovative business models in creating value. Innovation (Mustaniroh et al, 2020) in processing apples into souvenirs in Batu City is a potential business to be developed. Government support for business sustainability is essential (Wanniarachchi et al, 2020) with support through sustainable innovation policies in the ATBM industry.…”

Hydroponic Green House Business Development Strategy Using Business Model Canvas (BMC)

“…To overcome these challenges, careful analysis and formulation of business development strategies are required. The approach used involves Business Model Canvas and SWOT analysis (Mustaniroh, et al, 2020). The Business Model Canvas provides a structured view of the business model with a focus on the key elements of the business model (Khamdi et al, 2021).…”