“…Although the origins of MKT are American, in more recent times the MKT methods of measurement have also been used beyond the American context, for instance in Ireland (Delaney, Ball, Hill, Schilling, & Zopf, 2008), South Korea (Kwon, Thames, & Pang, 2012), Ghana (Cole, 2012), Indonesia (Ng, 2012), Norway (Fauskanger, Jakobsen, Mosvold, & Bjuland, 2012), Iceland (Jóhannsdóttir & Gísladóttir, 2014, and Malawi (Kazima, Jakobsen, & Kasoka, 2016). Interest has also been growing in applying this framework within the Nordic context (Fauskanger et al, 2012;Jankvist, Mosvold, Fauskanger, & Jakobsen, 2015;Jóhannsdóttir & Gísladóttir, 2014;Mosvold, Bjuland, Fauskanger, & Jakobsen, 2011;Mosvold & Fauskanger, 2013).…”