Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak

Solihat, Ani; Tampubolon, Hana Friska; Rahmayani, Rani; Trijumansyah, Andry

doi:10.35899/biej.v1i2.55

Cited by 4 publications

(4 citation statements)

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“…Consumer buying interest is a person's activity that is tied to the consumption of goods and services directly, including the decision-making process in preparing and determining certain activities. Meldarianda and Oral in Solihat, Tampubolon, Rahmayani, and Trijumansyah (2019) mention that consumer buying interest is a plan to purchase a product made by consumers by considering various factors such as the number of product units needed during a certain period, brand, and consumer attitudes towards certain products. Buying interest is the relationship between a consumer's expected interest in buying an item or something they need or want.…”

Section: Purchase Intentionmentioning

confidence: 99%

Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection

Agustina,

Amran,

Kesuma Dewi

et al. 2024

JICP

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This study examines the influence of green product knowledge and influencer marketing on purchase intention for ecofriendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a nonprobability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products

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Section: Purchase Intentionmentioning

confidence: 99%

Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection

Agustina,

Amran,

Kesuma Dewi

et al. 2024

JICP

View full text Add to dashboard Cite

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“…Pengambilan jumlah sampel dalam riset ini yaitu dengan purposive sampling. Jumlah sampel yang pakai dalam riset ini dihitung dengan menggunakan rumus Rao Purba dalam (Solihat et al, 2019) yaitu sebagai berikut :…”

Section: Populasi Dan Sampelunclassified

Pengaruh Kepercayaan, Word of Mouth, Kualitas Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Kecantikan

Ardhana

Rahmawan

2022

JIE

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Currently, skincare is a very important mandatory requirement for women because basically every woman always wants to look beautiful. Due to the COVID-19 pandemic, many activities are carried out at home. This makes not a few people who experience skin problems that look dull and unhealthy. These problems can be overcome by using skincare. The purpose of this research is to find out trust, word of mouth, product quality and lifestyle affect the purchasing decisions. The number of respondents used in this research is 97 with the criteria that consumers have used Scarlett Whitening. Data collection is by means of questionnaires, using multiple linear regression analysis tools. This research shows that trust, word of mouth, product quality and lifestyle have a significant effect on purchasing decisions. Keyword: Trust, Word Of Mouth, Product Quality, Lifestyle, Purchasing Decisions

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“…Citra ini dapat dibangun melalui kualitas produk pelayanan dan keamanan. Tanpa citra yang positif, kepercayaan yang sedang dan akan dibangun tidak akan terjaga [3].…”

Section: Selain Dapat Berinteraksi Facebook Banyakunclassified

Analisa Kualitas Pelayanan, Kepercayaan Dan Keamanan Terhadap Tindakan Pembelian Produk Secara Online

Handaruwati

2020

BIEJ

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This study will examine the Analysis of Service Quality, Trust and Safety of Online Purchasing Actions. The purpose of this research is to find out how far the role of service quality, trust and security will be in online purchasing and to provide an overview of consumer behavior when considering making a purchase. This study uses a questionnaire as a research instrument to obtain data from consumers who make online purchases with a total sample of 30 people. The analysis tool that will be used is Multiple Linear Regression to test the effect of the independent variable on the dependent variable. The results of the multiple linear regression equation are obtained Y = 0.256 0.613+ 0.115+ e Based on the regression equation, the variables of Service Quality, Trust and Safety all have an influence on Online Purchasing Actions. Results of the F-test. From testing using the F test, it was found 76.513. This figure means that the effect of Service Quality, Trust and Security on Online Purchasing Actions is 76,513. Meanwhile, from the results of the t test there is a relationship between service quality factors of 4,657, security of 6,628, and trust of 4,751. Of the three factors, the security factor is the dominant influence. Keywords: Quality of service, Trust, Security and Online Purchasing Actions

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Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak

Cited by 4 publications

References 0 publications

Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection

Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection

Pengaruh Kepercayaan, Word of Mouth, Kualitas Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Kecantikan

Analisa Kualitas Pelayanan, Kepercayaan Dan Keamanan Terhadap Tindakan Pembelian Produk Secara Online

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