Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection
Silpia Agustina,
Ali Amran,
Srie Wijaya Kesuma Dewi
et al.
Abstract:This study examines the influence of green product knowledge and influencer marketing on purchase intention for ecofriendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a nonprobability sampling approach with purpose sampling techniques. The type of research is a … Show more
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