Analisis Faktor Kendala dalam PengajuanSertifikat Halal. (Studi Kasus: Pelaku Usaha Mikro, Kecil dan Menengah Makanan Beku diJabodetabek)

Abstract

Indonesia with high Muslim community is potential market for halal products. High percentage of Small Medium Enterprises make it as driver of commerce in Indonesia, but the fact those enterprises cannot submit halal certificate makes this research conducted to identify enterprises characteristic, analyze the constraints and formulate strategies in halal certificate submission. Information extracted from 30 frozen food enterprises in Jakarta, Bogor, Depok, Tangerang dan Bekasi and 10 experts in the field related with convenience and purposive sampling are enterprises educational background, business period, earnings, and industrial facilities including the machines used, how many are unlicensed industrial, marketing authorization, and halal certificate. The determination of alternative uses analytical hierarchy process with the help of Expert Choice 2003. Results showed that enterprises are micros that do not have proper production facility and using simple technology. Marketing authorizationis obstacle in halal certificates submission. Improving the competitiveness (0.575) with assistance (0.321) from Badan Pengawas Obat dan Makanan (0.484) is the main priority. Factors the most influenceare production facility (0.572), raw material (0.233), attitude of enterprises (0.838) and legality (0.432). The best alternative strategies recommended are fostering Good Production (0.343), Bureaucratic of marketing authorization accelerated and simplified (0.169) and intense coaching (0.153).

Effect of SME Food Entrepreneurs Knowledge on Halal Certification for Certified Awareness using Partial Least Square

“…The results of the H3 hypothesis test indicated the perception of the ease of the halal certification process (PROS). It does not have a significant impact on the Awareness of Halal Certification (NHL) [12][13][14]30]. The Government has provided free Halal Certification Facilitation services to SMEs.…”

“…SME needs to go through many stages of the process. The stages of the halal certification cycle have been a limiting factor for some SME businessmen to implement halal certification [12] [13] [14]. The process of achieving halal certification is perceived to be complicated by the understanding of SME entrepreneurs.…”

“…Zailani, et al [11] investigated the motivating factors which affect the implementation of halal strategies by industry. Maryati, et al [12] and Prabowo, et al [13] investigated the restriction factors in the implementation of halal criteria. Kusumastuti and Rachmawati [14] analyzed small and medium-sized enterprises ' knowledge of halal certification and established the driving factors and challenges facing them.…”

Legal Analysis of Halal Product Guarantee for Development of Small and Medium Enterprises (SMEs) Business in Indonesia

“…That is because of the lack of information and knowledge about halal certification. Research from Maryati, Syarief, & Hasbullah (2016) about "Analisis Faktor Kendala Dalam Pengajuan Sertifikat Halal. (Studi Kasus: Pelaku Usaha Mikro, Kecil dan Menengah Makanan Beku di Jabodetabek)" also shows that, 60% of SMEs frozen foods in Jabodetabek do not have halal certification.…”

“…The above conditions, become obstacles to improve the competitiveness and development of SMEs in Indonesia. Though SMEs have a very important role for economic development in Indonesia, where SMEs can contribute to GDP at a constant price of 57.6% (Sari, et al, 2015;Paju, 2016;Maryati, Syarief, and Hasbullah, 2016;Viverita, Kusumastuti, and Rachmawati, 2017). According to Nooh, et al (2007) halal certification for SME products has become a consumer demand and is an important factor determining consumer purchasing decisions.…”