2019
DOI: 10.5937/industrija47-22044
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An integrative model of relationship quality in higher education setting: Evidence from Serbia

Abstract: The objective of this study is to examine the formation of relationship quality and its consequences in higher education setting. The study draws on extant literature in service businesses and proposes teachers' customer orientation as an antecedent to relationship quality, encompassing trust and satisfaction, and relationship continuity and word-of-mouth (WOM) communication as consequences of students' perceptions of relationship quality. Structural equation modelling was applied to analyse survey data collec… Show more

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Cited by 7 publications
(3 citation statements)
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References 42 publications
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“…This finding, along with the fact that the movie theater has lost the importance it had in the region in previous generations, can be explained by recognition of the Internet as a unique place/manner for the satisfaction of 'unified' individual needs -information, communication, culture, entertainment, etc. The book, however, regardless of its content, genre or function, still remains esteemed, attractive, and important for student population (Rajić et al, 2019), in its 'old-fashioned' printed format to boot.To what degree young people really choose to dedicate their free time to the book, certainly if it is not related to the regular coursework requirements, then it is the question with a slightly different response, the answer to which we'll try to obtain in the text below.…”
Section: Resultsmentioning
confidence: 99%
“…This finding, along with the fact that the movie theater has lost the importance it had in the region in previous generations, can be explained by recognition of the Internet as a unique place/manner for the satisfaction of 'unified' individual needs -information, communication, culture, entertainment, etc. The book, however, regardless of its content, genre or function, still remains esteemed, attractive, and important for student population (Rajić et al, 2019), in its 'old-fashioned' printed format to boot.To what degree young people really choose to dedicate their free time to the book, certainly if it is not related to the regular coursework requirements, then it is the question with a slightly different response, the answer to which we'll try to obtain in the text below.…”
Section: Resultsmentioning
confidence: 99%
“…Additionally, satisfaction is the positive feeling that accrues to the client after reconciling outcome of service received against expectations (Shin and Perdue, 2019). This notion was buttressed by Rajic et al (2019), who added that a solitary interaction cannot measure fulfilment, and it requires a series of interactions to evaluate satisfaction. Graduate's satisfaction is defined in this study as graduates' contentment with the university's service performance in meeting their expectations, keeping promises, providing appropriate service and providing great programmes.…”
Section: Graduates' Satisfactionmentioning
confidence: 99%
“…Since 1980, the concept of perceived service quality has been extensively discussed without any agreement reached to date. Previous scholars have agreed that the quality of service is the difference between the expectations and perceptions of customers (Hattingh, de Waal & Parsons, 2018;Rajicet al, 2019;Solimun & Fernandes, 2018). Likewise, Peng and Moghavvemi (2015) delineate service quality as evaluations by customers between perceptions and expectations.…”
Section: Perceived Service Qualitymentioning
confidence: 99%