The objective of the study was to capture the challenges that are faced by young informal traders in Bindura town, Zimbabwe. The study was motivated by the lack of attention to the challenges faced by young informal traders by the governing authorities at local and national level. We believe our study extends the understanding of the challenges faced by young informal traders, drawing on their everyday experiences and the navigation of the complex challenges they face. Deploying a qualitative research approach with in-depth interviews, focus group discussion and documentary analysis as data generation tools, the study found that young informal traders face several challenges that include lack of capital and harassment from municipal authorities as well as lack of mentoring and competition from established traders. Thus, the study established and concluded that within this difficult environment, young entrepreneurs employ different survival strategies such as raising capital from friends and relatives, relying on multifarious mentoring and coaching programmes from various sources. The paper recommends that government and private sector take up responsibility in nurturing these young entrepreneurs.

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The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.

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