An Empirical Study on Students’ Satisfaction from Mawlana Bhashani Science & Technology University, Bangladesh

Abstract

The main motive of this study is to explore university canteen foodservice attributes (food quality, food variety, price fairness, ambience, staff, and student satisfaction)in Mawlana Bhashani Science & Technology. Data are accumulated through a simple random sampling technique. A total of 355 numbers of valid questionnaires is used for statistic exploration. For measuring the performance of all factors for student satisfaction, 7 points Likert Scale is used.Qualitative& quantitative systems are used in the paper. Microsoft Excel version 10.0, Smart PLS software version 3.0, SPSS software version 20.0, is performed to analyze and test the theoretical model. Following the literature, data are analyzed using Crosstab Analysis, Pearson Correlation Coefficients, Structural Equation Modeling; Confirmatory Factor Analysis, and Path Analysis. The findings show that food quality, food variety, ambience & staff have a significant positive influence on student satisfaction, and the price has a negative impact on student satisfaction.

Students’ Satisfaction in Campus Cafeterias: An Empirical Study on Public Universities at Klang Valley in Malaysia

“…The finding of this study points out food quality as a significant factor that matches with other similar study findings. In a study by some researchers in Bangladesh, focusing on the students' satisfaction, food quality was also found as a significant factor (Akter et al, 2020). Food quality also scored the second most significant factor in another recent study which was focused on the impact of food service attributes on customer satisfaction in a rural university campus environment (Serhan & Serhan, 2019).…”

“…To create a good impact and students' satisfaction, food quality is a determining factor. It is considered a vital factor for the satisfaction of university students (Akbara et al, 2021;Akter et al, 2020;Bourne, 2021). The importance of this factor is crucial since it is thought to be a significant factor by a recent study which focuses on fighting non-commutable disease by promoting healthy cafeteria (DK et al, 2020).…”

“…Price is a vital factor in cafeteria food satisfaction which is further established as the key factor by a recent study (DK et al, 2020). For students' satisfaction, this factor has been found to have negative impact (Akter et al, 2020). Price and value fairness happen when the overall judgement of a product is referred on the view of what has been received and what has been given in exchange.…”

“…Atmosphere is often considered as the physicality of presence and the gestural appearance to the customers so that they can be attracted towards the overall environment (Him et al, 2021;Hwang, 2008). It is a vital factor for students' satisfaction towards cafeteria (Akter et al, 2020). Moreover, Bitner (1992) and Lin (2004) described that atmosphere is defined as visual (sight), auditory (hearing), sensory (sense) hunches which plays a crucial role in making customers feel they are in a nice and comfortable place with cleanliness and serenity as per (Bitner, 1990; W. G. Kim & Kim, 2004;Lin, 2004;Saad Andaleeb & Conway, 2006).…”

Influence of Job Engagement on Transformational Leadership Style and Organizational Performance

“…Previous studies have shown that job engagement is influenced by the human resources practices and leadership styles in Bangladesh (Akter et al, 2020;Rabiul & Yean, 2021). However, their studies were conducted in the banking sector and hospitality sector.…”