A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao

Abstract

This study is basically an explorative and explanatory research, with the overall purpose to identify, explore and analyze the tourists' perceived authenticity of culture heritage. This study proposes to identify and evaluate the impact of authenticity by tourists' perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived. The results showed that perceived authenticity has a positive effect on experience quality. Furthermore, experience quality performed a significance function in behavioral intention, while the effect of perceived authenticity on behavioral intention is insignificant. These results imply that the importance of perceived authenticity on behavioral intentions is recognized via the mediating effects of experience quality.

Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

“…Most prior studies of authenticity investigate its impact in the context of real-world objects such as museums, cultural events, various cities, or heritage sites (Castéran & Roederer, 2013 ; Guttentag, 2010 ; Li et al, 2016 ; Loureiro, 2019 ; Nguyen & Cheung, 2016 ; Schwan & Dutz, 2020 ; Wu et al, 2019 ; T. Zhang et al, 2018 ). For instance, researchers have examined the impact of tourists’ characteristics, motivations, and place attachment on the perception of authenticity by collecting data from tourists who visited Canyon de Chelly National Monument in Arizona in the USA (Budruk et al, 2008 ).…”

The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism

“…The influence of experience quality on the satisfaction of cultural-heritage tourists has been extensively researched (Chen and Chen, 2010, Li, Shen and Wen, 2016, Nguyen and Cheung, Lee et al, 2016. In all of these studies, it has been shown that the quality of the experience exerts a positive or direct influence on the satisfaction of tourists.…”

“…Regarding the authenticity variable, Li, Shen, and Wen (2016) analysed the relationship between this variable and the quality of experience in the context of cultural tourism. This study considered the authenticity variable as a one-dimensional construct.…”

Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China

“…There are some findings in the existing literature on the relationship between authenticity and experience quality. For example, studies by several scholars confirm that perceived authenticity as a one-dimensional variable has a positive impact on experience quality [49,61]. Similarly, Girish and Chen [52] argue that authenticity is a one-dimensional subjective authenticity and confirmed a positive impact on tourists' holiday experience (e.g., emotions).…”