Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

Nam, Kichan; Dutt, Christopher S.; Baker, Jeff

doi:10.1007/s10796-022-10286-1

Cited by 29 publications

(10 citation statements)

References 78 publications

(208 reference statements)

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“…The study found that higher levels of user satisfaction were associated with a greater sense of presence, which can improve the integration between the user and the virtual experience. Nam et al (2023) found that higher levels of user satisfaction were associated with authentic experiences which are essential to satisfy guests with the site and technology. greater immersion, suggesting that satisfaction can improve the user's ability to integrate with the virtual environment and suspend disbelief.…”

Section: Findings Through the Analysis Ofmentioning

confidence: 98%

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Rodrigues,

Sousa,

Pinto Borges

2023

EMJB

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PurposeThe aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums.Design/methodology/approachTwo studies were conducted. The first study assesses the implicit attitudes of Gen Z individuals through Implicit Association Tests (IAT) toward the experience of visiting traditional versus virtual museums. Considering the results of the study one, the second study proposes and validates a conceptual model through PLS-SEM approach about the explicit attitudes of this generation toward virtual museums.FindingsIn the first study, it was found that virtual museums are more successful at engaging and immersing participants than traditional museums for Gen Z. The second study emphasized the significance of meeting Gen Z expectations and ensuring effortless access to information in virtual experiences as this can lead to increased satisfaction and inspiration among this generation.Originality/valueThe originality of this study lies in its focus on Gen Z's attitudes toward virtual museums and the use of both implicit and explicit attitude measures to gain a comprehensive understanding of these attitudes. An interesting aspect emerges from the implicit attitudes displayed by Gen Z, indicating their preference for virtual museums as more captivating compared to traditional ones.

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Section: Findings Through the Analysis Ofmentioning

confidence: 98%

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Rodrigues,

Sousa,

Pinto Borges

2023

EMJB

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“…The Zhou et al (2020) study pointed out that when tourists want to seek help through word of mouth, the authenticity of information on social media platforms can help them solve problems more effectively. In terms of authenticity research, Nam et al's (2023) study went through two groups of VR-presented attractions: One group was VR-presented heritage destinations, while the other group was VR-presented non-heritage destinations. Their study found that only in VR-presented heritage destinations based on VR presentation did tourist's authenticity positively predict satisfaction.…”

Section: Perceived Authenticity In Digital Tourismmentioning

confidence: 99%

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Zhu,

Io,

Hall

et al. 2023

Journal of Tourism Research

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Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative transportation can affect tourist behaviors in AR tourism. To fill the research gap, drawing upon attachment theory, this study aims to examine the mediating role of AR attachment between authenticity, narrative transportation, and word of mouth. Through structural equation modeling analysis, the findings indicated AR attachment mediated authenticity, narrative transportation, and word of mouth. This study advanced attachment theory by proposing a new concept, AR attachment, and tested its mediation effect. Furthermore, the findings are beneficial for heritage tourism managers to understand AR heritage tourism marketing.

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“…However, to some extent, we reduced such biases by searching all the major databases and following the steps indicated by Kitchenham and Charters (2007) and Dybå and Dingsøyr (2008). In addition, we only included articles that use the keyword metaverse, indicating that other relevant articles may exist which were not part of our analysis, such as articles on virtual worlds that do not mention metaverses (e.g., Nam et al, 2022;Zhang et al, 2020). To remedy this limitation, we conducted a backward-forward search (Webster & Watson, 2002) to manually identify potentially relevant articles.…”

Section: Limitationsmentioning

confidence: 99%

Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses

Polyviou

Pappas

2022

Inf Syst Front

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Metaverses refer to immersive virtual worlds in which people, places, and things of the physical world are represented by their digital representations. The wide adoption of metaverses is expected to widely disrupt the way we interact in the virtual world by elevating our online interactive experiences and bringing a plethora of implications for businesses. Following a structured literature review of related research published in the last decade, we shed light on our current understanding of metaverses and reflect on the potentially transformative value of metaverses for businesses in the near future. We draw on an established research framework to organize the insights of existing literature across different levels of analysis and activities’ purpose. Through this analysis, we reveal eight propositions on the changes brought by the use of metaverses and identify a number of open questions which could serve as future research avenues.

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Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

Cited by 29 publications

References 78 publications

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses

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