A segmentation of collaborative tourists in World Heritage Sites

Abstract

Several previous studies have proposed the segmentation of tourists based on their motivations, their sociodemographic profile and the characteristics of their trip. This study has focused on proposing a segmentation of tourists that uses a peer-to-peer accommodation (p2p) based on their motivations, socio-demographic profile and the characteristics of their trip. This investigation is based on the application of a questionnaire to a representative sample of visitors in the city of Córdoba and who choose a peer-to-peer accommodation. Factorial analysis has been used as a data reduction technique in order to find homogeneous groups from the point of view of the reasons for choosing "peer-to-peer" tourism. The results confirm the existence of four types of p2p tourists clearly differentiated according to the motivations that have led them to choose this type of accommodation. The study shows the profile and preferences relative to the characteristics of the trip for each of the segments detected. Likewise, a high degree of fidelity towards the p2p accommodation modality was detected in the respondents—seven out of ten choose collaborative accommodation.

Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

“…In this respect, future research is needed to examine older travelers' distinctive behaviors online according to psychological age rather than actual age. Additionally, as Menor-Campos et al [104] argued, since tourists have different motivations, it is necessary to identify differences regarding using tourism products depending on the socio-demographic profile and characteristics of their trip across tourists' clusters in a future study.…”

Profiling Tourist Segmentation of Heritage Destinations in Emerging Markets: The Case of Tequila Visitors

“…World heritage sites in emerging markets expanded in recent years (see, for example, [10]. Beyond the agave landscape and the ancient facilities of the tequila distilleries, 35 other sites in Mexico have been recognized as World Heritage by UNESCO.…”

“…This list of 14 items was based on the perspective that they best represent product involvement with agave and tequila. The list of items included in the survey is summarized hereafter: (1) I have a favorite tequila brand; (2) I compare the characteristics of the different tequila brands; (3) I consider there are major differences among tequila brands; (4) To me, drinking tequila is a pleasant experience; (5) Tequila is a pleasant beverage for socialization; (6) The choice of which tequila to buy is an important decision; (7) I have an interest in the alcohol beverage world; (8) I consider tequila to be a central part of my lifestyle; (9) It is pleasant to have a conversation about tequila; (10) Tequila tourism has been one of my primary goals over the last years; (11) I am highly interested in tequila; (12) Tequila tourism has been one of my secondary goals over the last few years; (13) I would like to know more about tequila; (14) I would like to know more about the agave landscape.…”