The inclusion on the lists published by the United Nations Educational, Scientific, and Cultural Organization (UNESCO)—World Heritage Site (WHS), Intangible Cultural Heritage (ICH), and World Heritage Sites in Danger—suggests, first of all, the acknowledgement of something worth protecting and, secondly, an increase in the strength of tourist attraction to the affected destination, especially among specific visitors. The identification and classification of tourists that are seen to be more interested in heritage is the stated aim of this work, based on models already proposed in the scientific literature. For this purpose, a survey was conducted that interviewed a representative sample of international tourists visiting the city of Córdoba. A multi-variant technique of case-cluster was applied. In addition, a discriminant analysis was used to validate the clusters of the cases obtained. For analyzing the differences between the different groups obtained, some non-parametrical statistical procedures were applied. The results obtained allowed for the visualization of a model that shows the empirical evidence regarding the presence of four types of foreign tourists that are considered valid for segmentation in the city of Córdoba as a WHS tourist destination: the alternative tourist, emotional tourist, cultural tourist, and heritage tourist. These results allow public and private managers to design specific strategies to increase visitor satisfaction.
Collaborative economy, a practice based on access to goods, is making its way into society, with disruptive effects for traditional economy, which is based on property. Although it is a recent phenomenon, its rapid growth and user acceptance make it possible to predict that in the near future, collaborative economy will be an important pillar of economic growth and employment. The results of this research indicate the existence of other effects of the collaborative economy, not always desirable, among which are changes in mentality or the appearance of new business models.
Peer-to-peer tourism is one of the great global trends that is transforming the tourism sector, introducing several changes in many aspects of tourism, such as the way of travelling, staying or living the experience in the destination. This research aims to determine the relationship between the sociodemographic characteristics of tourists interested in peer-to-peer accommodation and the importance they give to various motivational factors about this type of tourism in a “cultural-tourism” city. The methodology used in this research is an artificial neural network of the multilayer perceptron type to estimate a sociodemographic profile of the peer-to-peer accommodation tourist user based on predetermined input values consisting of the answers to the Likert-type questions previously carried out using a questionnaire. Thus, the model developed, through a customized set of answers to these questions, allows the presentation of a “composite picture” of a peer-to-peer tourist based on sociodemographic characteristics. This function is especially interesting for adapting the peer-to-peer hosting offer according to the preferences of potential users.
Purpose The purpose of this paper is to perform an analysis of how pets in general and dogs in particular condition the planning and realisation of people’s trips. Similarly, the motivations that lead families to travel with their pets in Spain are analysed. Design/methodology/approach The methodology used in this research consisted of carrying out fieldwork based on surveys of 1,696 dog owners in Spain. The data analysis was carried out using a Partial Least Squares methodology (PLS-SEM) to test the relationship of the families with their pets, the motivations they have for travelling with their pets and the assessment of the destination by both the family and the pet itself. Findings The main results of this research focus on analysing how and when a family plans a trip with their pet, except for their second home, there are several motivations for both families themselves and their pets, which condition this trip and that must be considered by tourist destinations. Similarly, it is also concluded that the motivations are closely related to the attachment that the family has to the pet. Originality/value The originality of this research focuses on including the relationship of the family with their dog and the adequacy of the destination to the needs of their pet as motivation to make a certain trip or choose a certain destination.
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