A prototype theory approach to international image design

Amant, Kirk St.

doi:10.1109/tpc.2005.849659

Cited by 7 publications

(2 citation statements)

References 3 publications

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“…Furthermore, De Groot, Korzilius, Gerritsen, and Nickerson (2011) showed that cultural differences in visual communication have a negative impact on the communication that takes place across different business cultures (e.g., British readers felt less attracted to a Dutch visual communication style). The findings reported by Gudykunst et al and De Groot et al (2011) provide support for St. Amant’s (2005) observation that image design can be one of the most problematic areas in intercultural communication.…”

Section: Implications and Limitationsmentioning

confidence: 65%

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Groot

Nickerson

Korzilius

et al. 2015

Journal of Business and Technical Communication

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Corporate documents increasingly rely on visual rhetoric to complement text. Although previous studies have indicated that companies’ local culture may be reflected in the images they employ, scholars have never systematically investigated the use of visual rhetoric as it is used across different business cultures. This study analyzes visual rhetoric using a new model of visual metadiscourse—a set of devices that designers use to convey meaning in order to influence the audience’s interpretation of the text. The study compares the visual metadiscourse in photos used in English management statements in the annual reports of Dutch and U.K. companies. The results show that metadiscourse is inherent not only in the written text of a corporate document but also in the visuals that a design team chooses to include. The results also indicate that despite some similarities, Dutch-based and U.K.-based statements contain differences in their use of visual metadiscourse. Several of these differences can be attributed to cultural differences between the Netherlands and the United Kingdom. The study underlines the applicability of the new model and warns international text designers not to overlook cultural differences in visual metadiscourse.

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Section: Implications and Limitationsmentioning

confidence: 65%

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Groot

Nickerson

Korzilius

et al. 2015

Journal of Business and Technical Communication

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“…The nature of design may lead it to be narrowly scoped with an emphasis on solving a specific consideration of users [12,13]. This focus on a singular aspect of a product's design to meet specific user groups means other issues-even issues that may not be obvious to designers or the targeted users-may be ignored and unresolved [14].…”

Section: Consider End Usersmentioning

confidence: 99%

Resolving the Shortcomings of Human Centered Design in Transcultural Communication

Styes

2020

Proceedings of the 38th ACM International Conference on Design of Communication

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The reach and impact of economies and societies is increasingly global thanks to improved communication systems and technological development. However, rarely is consideration given to the nuances of communication expectations across cultural groups. This shortcoming can negatively impact user design. For humancentered design to be effective, it must consider the perspectives of its audience and their varying attitudes regarding what makes communication effective.

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Decolonizing gender through ICT: a semiotic analysis of web images from Two-Spirit people websites

Ortiz

2024

Information Technology for Development

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A prototype theory approach to international image design

Cited by 7 publications

References 3 publications

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Resolving the Shortcomings of Human Centered Design in Transcultural Communication

Decolonizing gender through ICT: a semiotic analysis of web images from Two-Spirit people websites

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