A Demographic Analysis on Customer Acceptance towards Islamic Pawn Broking in Malaysia

Mansor, Noorhayati; Ahmad, Saleem; Bakar, Semanat Abu; Ismail, Irwan

doi:10.5539/ass.v10n2p27

Cited by 5 publications

(3 citation statements)

References 20 publications

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“…Based on the review, most of the researchers focused on the acceptance of Ar-Rahnu among the consumers as their research theme. This studies were undertaken by Amin (2011);Koe, Zalindah, and Rahman (2012); Noor et al (2012); Mansor et al (2014); ; Abdul Hamid, Abdul Rahman, and Abdul Halim (2014); Abdi (2015); Baharum, Maamor, and Othman (2015) and Hamid et al (2016) respectively.…”

Section: Results By Themesmentioning

confidence: 99%

“…Subsequently, Koe and Abdul Rahman (2012) emphasized on five factors that influence the customers' acceptance and intention to use Ar-Rahnu that is attitude, social influence, religious obligation, and attractive price. Mansor et al (2014) have conducted the research specifically the demographic elements in capturing the customers' acceptance towards Ar-Rahnu offered by MAIDAM in Dungun, Terengganu. The most recent study on customer by Mohd Azli et al (2016) discussed how the Ar-Rahnu services benefitted the customers.…”

Section: Results By Themesmentioning

confidence: 99%

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Ar-Rahnu: A Review of Literature and Future Research

2017

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Academicians, practitioners, and other faith-based stakeholders have recognised Ar-Rahnu or Islamic pawn broking as one of micro financing tool to the Muslims. The increasing need for ArRahnu services is influenced by the awareness of the Muslims on the availability of such service and the benefit of using it. In line with this development is academician is growing interest in Ar-Rahnu research, thus create opportunities for interested scholars to assess the development of research in this discipline. This paper purported to review published studies in this discipline since the inception of Ar-Rahnu concept to the current year to identify key trends or issues in ArRahnu research and propose future research agenda. This review, which is the first of its kind, is hoped to be valuable to the present and future Ar-Rahnu scholars interested in the evolution of literature and identifying opportunities for future research.

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Section: Results By Themesmentioning

confidence: 99%

Section: Results By Themesmentioning

confidence: 99%

Ar-Rahnu: A Review of Literature and Future Research

2017

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“…According to Abdul Hamid et al (2014), customer acceptance is the degree of acceptance level of customers towards certain products or services. In addition, customer acceptance of products or services has always been associated with the familiarity and degree of awareness and use of any given tool (Mansor et al, 2014). It can be said that customer acceptance is equal to customer satisfaction.…”

Section: Acceptancementioning

confidence: 99%

Ar-Rahnu Scheme Among Low-Income Civil Servants in Malaysian Public Universities

Indra¹,

Mahussin²,

Ismail³

et al. 2021

IJARBSS

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Ar-Rahnu scheme which provides short-term, fast, hassle-free, and riba-free financing to the public becomes more popular nowadays. Several factors can motivate the public to subscribe to Ar-Rahnu products, namely customers' Shariah view, good customer service, pledge asset, good pricing system, locality, product management, and advertisement. This study reveals that Shariah view, pledge asset, pricing system, locality, and advertisement have a significant relationship with the acceptance of the civil servants in Malaysian public universities towards the Ar-Rahnu scheme. The most dominant factor contributing to the acceptance of low-income civil servants in Malaysian public universities towards Ar-Rahnu scheme in Malaysia is locality. The respondents from the lower-income group in Malaysian public universities agree that the locality of financial institutions providing Ar-Rahnu scheme in their system is considered an important element in enhancing the acceptance towards Ar-Rahnu scheme in Malaysia. Subsequently, future study is needed to acknowledge the acceptance and effect of Ar-Rahnu towards all levels of societies and wider areas.

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Literacy and strategic marketing to raise public awareness using Sharia pawnshops during the COVID-19 pandemic

Sukardi¹,

Wijayanti²,

Fachrurazi

2023

QRFM

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Purpose The purpose of this study is to reveal empirical facts that literacy and marketing strategies effectively impact people using Sharia pawn products during the COVID-19 pandemic because of the pressure of capital needs and financial difficulties. Design/methodology/approach This study used an exploratory qualitative research approach through semi-structured interviews with six partners of different productive ages and social, economic and educational backgrounds. After data reduction, presentation, description and validation, this paper develops the theory and presents it as a qualitative thematic analysis. Findings The findings of this study revealed that those who had socialised Sharia pawnshops had a low literacy level. Nonetheless, the socialisation of Sharia pawnshops increases literacy and public understanding of pawnshop products in Sharia pawnshops. This issue arises because of the COVID-19 pandemic, which makes it impossible for Sharia pawnshops to hold an event or socialise. Originality/value The authenticity of this study proves that literacy and marketing strategies can increase public awareness of Sharia pawn products during the COVID-19 pandemic.

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A Demographic Analysis on Customer Acceptance towards Islamic Pawn Broking in Malaysia

Cited by 5 publications

References 20 publications

Ar-Rahnu: A Review of Literature and Future Research

Ar-Rahnu: A Review of Literature and Future Research

Ar-Rahnu Scheme Among Low-Income Civil Servants in Malaysian Public Universities

Literacy and strategic marketing to raise public awareness using Sharia pawnshops during the COVID-19 pandemic

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