2021
DOI: 10.1016/j.jbusres.2020.11.012
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A Bit(coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool

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Cited by 20 publications
(12 citation statements)
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References 58 publications
(112 reference statements)
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“…According to them, "users who are extra innovative will try and adopt cryptocurrency usage as new technology in their daily lives, even when they do not perceive the value to be high (e.g., price value)" (p.8). Nazifi et al [60] also hypothesized that "consumer innovativeness moderates the effectiveness of crypto-compensation such that the positive impact of crypto-compensation on recovery satisfaction is stronger (weaker) among consumers with a higher (lower) level of innovativeness" (p.11).…”
Section: Perceived Value From Cryptocurrencymentioning
confidence: 99%
“…According to them, "users who are extra innovative will try and adopt cryptocurrency usage as new technology in their daily lives, even when they do not perceive the value to be high (e.g., price value)" (p.8). Nazifi et al [60] also hypothesized that "consumer innovativeness moderates the effectiveness of crypto-compensation such that the positive impact of crypto-compensation on recovery satisfaction is stronger (weaker) among consumers with a higher (lower) level of innovativeness" (p.11).…”
Section: Perceived Value From Cryptocurrencymentioning
confidence: 99%
“…For example, in [18], the authors found that those with a high level of IT innovativeness tend to adopt blockchain technology applications. In [19], the authors found that more innovative consumers have a significantly higher increase in satisfaction with cryptocurrency, compared to traditional compensation types. The result shows the technological savvy of innovative consumers given that crypto-compensation is digital currency-based, which entails the use of complicated algorithms [20].…”
Section: Consumer Innovativeness and Cryptocurrency Intentionmentioning
confidence: 99%
“…Prospect theory has been widely used in the SWB research of marketing scholars (e.g., Fang & Niimi, 2017; Nazifi et al, 2021; Rutledge et al, 2015). There are three important laws of experience in prospect theory that can provide a theoretical basis for studying the influence of online shopping on SWB.…”
Section: Theory and Hypothesismentioning
confidence: 99%