Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle

Abstract

Cryptocurrency is gaining worldwide recognition. This research examines the role of personality and psychological factors in consumers' cryptocurrency adoption behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has a positive influence on the intention to use cryptocurrency and its impact is partially mediated by attitude. The LOHAS lifestyle moderated the influence of consumer innovativeness on the cryptocurrency intention as well as the relation of attitude with the intention. This research provides theoretical and practical implications for the cryptocurrency market.

Analyzing Portfolio Optimization in Cryptocurrency Markets: A Comparative Study of Short-Term Investment Strategies Using High-Frequency Data

“…We determined this smoothing process based on the time period chosen for each strategy. 𝑆ℎ𝑎𝑟𝑝𝑒 = 𝐸(𝑅 𝑝 )−𝑅 𝐹 𝜎 𝑝 (8) where 𝐸(𝑅 𝑝 ) represent the expected return of portfolio, 𝑅 𝐹 denotes the Risk free rate and 𝜎 𝑝 indicates Standard deviation of the portfolio shown as 𝜎 𝑝 = √𝑉𝑎𝑟𝑖𝑎𝑛𝑐𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑃𝑜𝑟𝑡𝑓𝑜𝑙𝑖𝑜…”

Analyzing Portfolio Optimization in Cryptocurrency Markets: A Comparative Study of Short-Term Investment Strategies Using Hourly Data Approach

“…Bagus and Horra (2021) undertook an ethical assessment of cryptocurrencies, highlighting considerations associated with investment decisions. Insights from the behavioral finance literature aid in understanding investors' psychological factors and decision-making in cryptocurrency investments (Ballis and Verousis 2022;Zhao and Zhang 2021;Choi and Feinberg 2022).…”