Valores que motivam mulheres de baixa renda a comprar produtos de beleza

Livramento, Mariana Nazaré; Hor-Meyll, Luis Fernando; Kamlot, Daniel

doi:10.1590/s1678-69712013000100003

Cited by 12 publications

(14 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, women are compelled to consume and nourish that self-image, which assists in the constitution of their femininity and their acceptance (Livramento, Hor-Meyll, & Pessôa, 2013). Beauty, although not the only desired attribute of femininity, was also the object of a study by Machado--Borges (2008) that sought to analyze how a printed magazine of Brazilian national circulation represented women and plastic surgery and how femininity would associate with class and race issues.…”

Section: Contemporary and Desired Femininitymentioning

confidence: 99%

“…Women are led to perceive themselves as alien to those images and to apprehend "the weight that appearance and image have in contemporary culture" (Nunes, 2008, p. 49). In a study performed with a low-income female audience, Livramento et al (2013) identified values that lead those women to buy beauty products, even without financial conditions to provide their own food, as well as other basic needs. For the millennials generation, those conditions also involve a growing interest in information on fashion and beauty products, based on the social pressure associated with an indication of success or social belonging (Fernandez & Karhawi, 2015).…”

Section: Contemporary and Desired Femininitymentioning

confidence: 99%

“…The terms "futile", "useless" and "spoiling" confirm the influence negativity, as the reader thinks. For Livramento et al (2013), brands function as a disguise of position in the social hierarchy, a quality flag. However, as Tavernari and Murakami (2012) assert, bloggers move from the social role of counselor, the one who recommends products with expertise, to celebrities who go beyond the virtual limits of exposure and range, sometimes, disseminating sponsored opinions that interfere with the attribution of value judgment of their readers.…”

Section: Disclosed Aesthetics and The Criticism Of Mass Productionmentioning

confidence: 99%

See 2 more Smart Citations

The Multiplicity of Facets of Contemporary Femininity in High Fashion Blogs

Mesquita

Matos

Sena

et al. 2017

RAM, Rev. Adm. Mackenzie

View full text Add to dashboard Cite

Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. 97 ABSTRACTPurpose: Analyze the makeup of contemporary femininities through in--depth research into how a group of assiduous readers of high fashion blogs produces meanings about themselves and the social relationships in which they are involved. Originality/gap/relevance/implications: The study advances in the understanding of how social relationships are complex complexions and blogs, tools of virtual publication of the content of daily activities of their idealizers, in new spaces influencing the construction of the subjectivity of individuals or even understanding them as contemporary forms of organization. Key methodological aspects: Qualitative study with data collected from virtual observation techniques and semi-structured interviews. Summary of key results: The high-fashion blog as a business organization with a profile of readers presenting common interests and characteristics, in addition to the emergence of femininity as a multifaceted complex of characteristics both near as distant from the old public roles played by women. Key considerations/conclusions: The conception of the blog conjectures as a digital locus where social interactions and market relations are possible. The study also allowed bringing the debate of postmodern feminist approaches to the field of organizational studies, reaffirming the intermittent character of the subjective constitution of the feminine gender in the contemporary emancipatory perspective.

show abstract

Section: Contemporary and Desired Femininitymentioning

confidence: 99%

Section: Contemporary and Desired Femininitymentioning

confidence: 99%

Section: Disclosed Aesthetics and The Criticism Of Mass Productionmentioning

confidence: 99%

See 1 more Smart Citation

The Multiplicity of Facets of Contemporary Femininity in High Fashion Blogs

Mesquita

Matos

Sena

et al. 2017

RAM, Rev. Adm. Mackenzie

View full text Add to dashboard Cite

show abstract

“…Por conta disto, este estudo buscou investigar as características e o perfil de consumo feminino da base da pirâmide universitária do Rio de Janeiro no mercado dermocosmético, que figura como uma categoria intermediária de produtos para a pele, entre os medicamentos e os cosméticos, e funciona à base de ingredientes biologicamente (Livramento;Hor-Meyll;Pessoa, 2013;Messeder;Reis, 2011). A 2 O retorno do investimento na beleza/aparência já foi comprovado, na prática, por essas mulheres (Livramento;Hor-Meyll;Pessoa, 2013;Messeder;Reis, 2011).…”

Section: A Beleza E a Base Da Pirâmideunclassified

“…A 2 O retorno do investimento na beleza/aparência já foi comprovado, na prática, por essas mulheres (Livramento;Hor-Meyll;Pessoa, 2013;Messeder;Reis, 2011). A 3 Apesar do aumento do consumo, as escolhas ainda precisam ser bem-pensadas e controladas (Vicente, 2012a;Machado, 2012).…”

Section: A Beleza E a Base Da Pirâmideunclassified

Características Do Consumo De Beleza Na Base Da Pirâmide: Análise Da Percepção Dos Participantes Do Mercado

Filardi¹,

Trinta²,

Carvalho³

2016

R. eletr. estrat. neg.

View full text Add to dashboard Cite

Este artigo busca analisar o consumo de dermocosméticos pelas consumidoras da base da pirâmide, através de um estudo exploratório qualitativo que investigou as percepções dos dermatologistas, consumidoras e representantes da indústria. A coleta de dados ocorreu através de entrevistas seguidas de análise de conteúdo, e os resultados demonstram o crescimento desse consumo, evidenciando que a beleza promove a realização social e facilita a ascensão profissional, mostrando uma predisposição das mulheres ao consumo de dermocosméticos. Porém, a percepção é de que as empresas precisam criar formas de alavancar este consumo, aproximando-se do dermatologista, divulgando intensamente os dermocosméticos, adequando preços e produção local.

show abstract

Association Between Frequent Use of Makeup and Presence of Depressive Symptoms—Population-Based Observational Study, Including 2400 Participants

Veçoso

Bagatin

Fonseca

et al. 2023

Dermatol Ther (Heidelb)

View full text Add to dashboard Cite

Introduction:The increased prevalence of depression is a global phenomenon, with an estimated 320 million cases worldwide. In Brazil, the World Health Organization (WHO) estimated that there are about 12 million cases or more, mainly among adult women with lower socioeconomic status, leading to a high consumption of health resources. Studies suggest a positive association of measures related to appearance care on depressive symptoms, but usually with no objective methodology. This study aimed to estimate the prevalence of depressive symptoms in adult Brazilian women with lower purchasing power and to verify the association between the intensity of symptoms and the use of makeup. Methods: A national sample of 2400 cases from all regions of the country, drawn randomly from an online panel representative of the Brazilian population, was studied using an online questionnaire accessible via computer or smartphone, from which the frequency of use of makeup was surveyed, and the Zung Depressive Self-Rating Scale was applied for the inventory of symptoms. Results: A prevalence of 61.4% (0.59-0.63) of depressive symptoms was identified. The association between frequent use of makeup and a lower prevalence of cases with a Zung index suggestive of mild depression was confirmed. Association between frequent use of makeup and lower intensity of depressive symptoms was also identified among cases with a Zung index suggestive of absence of depression. Additionally, an association was identified between the habit of frequent use of makeup and higher economic class as well as the younger age group. Conclusion:The results suggest the hypothesis that use of makeup may contribute both to a lower prevalence of mild depression and less expressive symptoms when index of absence of depression is observed.

show abstract

Valores que motivam mulheres de baixa renda a comprar produtos de beleza

Cited by 12 publications

References 28 publications

The Multiplicity of Facets of Contemporary Femininity in High Fashion Blogs

The Multiplicity of Facets of Contemporary Femininity in High Fashion Blogs

Características Do Consumo De Beleza Na Base Da Pirâmide: Análise Da Percepção Dos Participantes Do Mercado

Association Between Frequent Use of Makeup and Presence of Depressive Symptoms—Population-Based Observational Study, Including 2400 Participants

Contact Info

Product

Resources

About