“…An example of this is that work and consumption become intertwined and it is impossible to separate work time from non-work time (LAZZARATO and NEGRI, 2001). Work also becomes consumption in immaterial capitalism (FONTENELLE, 2014), being therefore the "plenitude of abstract work" (OLIVEIRA, 2003). The Internet, for example, amplifies this phenomenon and clearly begins to include the possibility of consumers co-participating in the new product creation processes of companies (ARVIDSSON, 2005(ARVIDSSON, , 2006(ARVIDSSON, , 2008.…”